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Iconic Downtown Landmark Opportunity 10 Santa Rosa Ave 31,538 SF Office Building Online Auction Sale Santa Rosa, CA 95404
Matterport 3D Tours
Investment Highlights
- Rare chance to own and occupy a landmark corner in Downtown Santa Rosa offering exceptional visibility, scale, and long-term redevelopment upside.
- Two-story 31,356-SF office and bank building on a 0.72-acre lot, extensively renovated with 14-foot clear heights, dual entries, and two elevators.
- Positioned at Santa Rosa Avenue and 3rd Street, the property benefits from strong daily traffic and walkable access to the Downtown Plaza and parking.
- Near the US Post Office, US Federal Building, City Hall, Old Courthouse Square, Barnes & Noble, Sonoma County Library, and Santa Rosa Plaza.
- Centrally located off the 101 for regional connectivity and within a revitalizing downtown district with new residential and mixed-use projects.
Executive Summary
10 Santa Rosa Avenue is a once-in-a-generation opportunity to occupy and own the most prominent corner in Downtown Santa Rosa. The subject building is located at the southeast corner of Santa Rosa Avenue and 3rd Street, on a 0.72-acre lot.
The lot is improved with a two-story office building of approximately 31,356 square feet. The building was reportedly built for Bank of America in 1968 and has been remodeled and improved significantly throughout the years. Some of the building features include concrete block construction, concrete slab-on-grade foundation, glass, steel, an open ground-floor space with a 14-foot clear height, entry points at both the north and south ends, and two elevators providing access to the second level. The second-floor layout comprises two suites, a central lobby, a common hall, and a main mechanical systems room. The fully operational HVAC system performs well.
The zoning is CMU-DSA (Commercial Mixed Use – Downtown Station Area) with a maximum base floor area ratio of 8.0 (31,363-square-foot lot multiplied by 8). This would allow a total potential project size estimated to be 250,000 square feet. The zoning allows for a variety of mixed-use, including housing, office, and retail uses. The inclusion of the property in the Downtown Station Area Plan further adds incentives like reduced impact fees and on-site parking requirements. The property is bordered by the Comstock Mall to the south, which is a pedestrian thoroughfare connecting D Street with Santa Rosa Avenue. The building services are brought in on this side, so there is no auto traffic to navigate when accessing utilities in the street.
Situated in the heart of Downtown Santa Rosa, with average daily traffic counts of 13,681 along 3rd Street and 15,431 along Santa Rosa Avenue. The property is across the street from the Old Courthouse Square and within walking distance of several parking garages and surface parking lots. Conveniently located, with easy access to US Highway 101 as well as several east/west thoroughfares, the facility has easy access to the site from the neighboring towns of Sacramento and San Francisco. Santa Rosa's downtown is going through a renaissance with several noticeable projects under construction or completed nearby, including 888 4th Street Apartments, Felix Santa Rosa at 420 Mendocino, and 425 Humboldt Street, a mixed-use residential project.
Property tours are available by appointment only. Please contact the listing broker to schedule.
The lot is improved with a two-story office building of approximately 31,356 square feet. The building was reportedly built for Bank of America in 1968 and has been remodeled and improved significantly throughout the years. Some of the building features include concrete block construction, concrete slab-on-grade foundation, glass, steel, an open ground-floor space with a 14-foot clear height, entry points at both the north and south ends, and two elevators providing access to the second level. The second-floor layout comprises two suites, a central lobby, a common hall, and a main mechanical systems room. The fully operational HVAC system performs well.
The zoning is CMU-DSA (Commercial Mixed Use – Downtown Station Area) with a maximum base floor area ratio of 8.0 (31,363-square-foot lot multiplied by 8). This would allow a total potential project size estimated to be 250,000 square feet. The zoning allows for a variety of mixed-use, including housing, office, and retail uses. The inclusion of the property in the Downtown Station Area Plan further adds incentives like reduced impact fees and on-site parking requirements. The property is bordered by the Comstock Mall to the south, which is a pedestrian thoroughfare connecting D Street with Santa Rosa Avenue. The building services are brought in on this side, so there is no auto traffic to navigate when accessing utilities in the street.
Situated in the heart of Downtown Santa Rosa, with average daily traffic counts of 13,681 along 3rd Street and 15,431 along Santa Rosa Avenue. The property is across the street from the Old Courthouse Square and within walking distance of several parking garages and surface parking lots. Conveniently located, with easy access to US Highway 101 as well as several east/west thoroughfares, the facility has easy access to the site from the neighboring towns of Sacramento and San Francisco. Santa Rosa's downtown is going through a renaissance with several noticeable projects under construction or completed nearby, including 888 4th Street Apartments, Felix Santa Rosa at 420 Mendocino, and 425 Humboldt Street, a mixed-use residential project.
Property tours are available by appointment only. Please contact the listing broker to schedule.
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Property Facts
Sale Type
Investment
Sale Condition
Auction Sale
Type of Ownership
Fee Simple
Property Type
Building Size
31,538 SF
Building Class
C
Year Built
1968
Tenancy
Single
Building Height
2 Stories
Typical Floor Size
15,769 SF
Building FAR
1.01
Lot Size
0.72 AC
Opportunity Zone
Yes
Parcel Number
009-071-020
Zoning
CMU-DSA - Commercial Mixed Use - Downtown Station Area
Moderately walkable
70/100
Exceptionally drivable
100/100
Strong public transit
80/100
Moderately bikeable
70/100
Demographics
Demographics
1 mile
3 mile
5 mile
2025 Population
20,691
148,143
200,887
2020 Population
19,329
143,713
195,832
2030 Population
20,991
149,067
201,920
2025-2030 Projected Population Growth
1.5%
0.6%
0.5%
Daytime Employees
20,805
70,118
85,931
Total Businesses
3,381
10,555
12,945
Average Household Income
$101,442
$118,052
$124,913
Median Household Income
$78,435
$92,090
$97,029
Total Consumer Spending
$265.8M
$1.9B
$2.7B
Median Age
40.2
40.2
41.3
2025 Households
8,643
54,314
73,694
Percent College Degree or Above
19%
18%
19%
Average Home Value
$725,590
$699,686
$732,769
$ values in USD
Sale Advisors
Sale Advisors
William Severi, President / CEO
More than a promise or even a guarantee, this statement is a testament to Bill’s track record of matching each of his clients to the investment property that best meets their business and personal goals.
Bill’s success is no fluke, but the result of a lifetime of hard work. He has dedicated his entire professional career to the study and practice of effective and profitable commercial real estate investments. But Bill’s dedication is not the whole secret to his success. His clients have to be every bit as committed to Bill’s process as he is.
As Bill says, “It’s not a beauty contest,” where he trots out a bunch of properties from his inventory for a shopper to pick and choose. In fact, when Bill takes on a new client or a new assignment for a current client, the investment opportunity that best meets that clients’ goals may not even be on the market…and that’s where Bill’s dedication and determination come into play. When Bill and a client agree on an investment plan, Bill will find the right property. It’s that simple. That doesn’t mean “easy,” because doing takes dedication of time and resources. But in the end it will be the right deal.
As a competing Tri-athlete, Bill puts his clients in this light: “Successful investors learn, just as triathletes, the importance of endurance. A tri-athalon is not won quickly. Finishing—let alone winning—is a matter of pacing and patience. Investing, in Bill’s opinion, is no different. Pursuing a “get rich quick” strategy is a sure way to get poor quick. Bill’s advice? “Take the first step,” he says. “Meet with someone you trust, and remember, it isn’t a race, this is a long-term objective. Success is all about endurance. You commit to me and I commit to you.”
Behind this disciplined approach is a career shaped by experience, education, and professional qualifications that support every recommendation and reinforce client confidence. Since 1988, he has sold, leased, managed, financed, and appraised more than $400 million in commercial and investment real estate, dedicating his entire professional life to the study and practice of profitable real estate investing. He holds a Bachelor of Science in Business Administration with an emphasis in Real Estate and Land Use Affairs from California State University, Sacramento, and is a licensed Real Estate Broker in California and Arizona, as well as a former Certified General Real Property Appraiser. A CCIM designee, Bill brings advanced analytical rigor to every assignment. His process focuses on aligning clients with the investment opportunity that best supports their business and personal goals, even when that opportunity is not actively on the market. Formerly President and CEO of North Bay Commercial Real Estate, Inc., and deeply involved in professional and community organizations, Bill approaches investing like endurance athletics, viewing success as the result of preparation, discipline, and sustained commitment over time.
Bill’s success is no fluke, but the result of a lifetime of hard work. He has dedicated his entire professional career to the study and practice of effective and profitable commercial real estate investments. But Bill’s dedication is not the whole secret to his success. His clients have to be every bit as committed to Bill’s process as he is.
As Bill says, “It’s not a beauty contest,” where he trots out a bunch of properties from his inventory for a shopper to pick and choose. In fact, when Bill takes on a new client or a new assignment for a current client, the investment opportunity that best meets that clients’ goals may not even be on the market…and that’s where Bill’s dedication and determination come into play. When Bill and a client agree on an investment plan, Bill will find the right property. It’s that simple. That doesn’t mean “easy,” because doing takes dedication of time and resources. But in the end it will be the right deal.
As a competing Tri-athlete, Bill puts his clients in this light: “Successful investors learn, just as triathletes, the importance of endurance. A tri-athalon is not won quickly. Finishing—let alone winning—is a matter of pacing and patience. Investing, in Bill’s opinion, is no different. Pursuing a “get rich quick” strategy is a sure way to get poor quick. Bill’s advice? “Take the first step,” he says. “Meet with someone you trust, and remember, it isn’t a race, this is a long-term objective. Success is all about endurance. You commit to me and I commit to you.”
Behind this disciplined approach is a career shaped by experience, education, and professional qualifications that support every recommendation and reinforce client confidence. Since 1988, he has sold, leased, managed, financed, and appraised more than $400 million in commercial and investment real estate, dedicating his entire professional life to the study and practice of profitable real estate investing. He holds a Bachelor of Science in Business Administration with an emphasis in Real Estate and Land Use Affairs from California State University, Sacramento, and is a licensed Real Estate Broker in California and Arizona, as well as a former Certified General Real Property Appraiser. A CCIM designee, Bill brings advanced analytical rigor to every assignment. His process focuses on aligning clients with the investment opportunity that best supports their business and personal goals, even when that opportunity is not actively on the market. Formerly President and CEO of North Bay Commercial Real Estate, Inc., and deeply involved in professional and community organizations, Bill approaches investing like endurance athletics, viewing success as the result of preparation, discipline, and sustained commitment over time.
Nick Abbott, Owner
Nick, nearly a 16 year veteran in the commercial real estate industry began at North Bay Commercial Real Estate. Nick has represented numerous landlords, investors, and business owners on their real estate needs. Nick enjoys finding off-market opportunities for his investors and clients and realizes that accurate information provided timely is essential for his clients to make the best decisions. Nick has represented parties in large lease transactions, multi-million dollar sales and provided consultant work for specific or unique real estate challenges. A graduate of St. Mary´s, coupled with the completion of the CCIM courses has provided a thorough understanding of the financing and market economics of the commercial real estate market. Nick has personally been involved with several real estate investment opportunities ranging from single-family homes to large industrial projects. This first-hand experience allows him to provide real advice to his clients based on personal experiences.
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Cheri Mascitelli
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3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000 USD
Maximum Transaction Fee
$300,000 USD
Example Calculation
Winning Bid Amount
$5,000,000 USD
Transaction Fee
$150,000 USD (3%)
Total Purchase Price
$5,150,000 USD
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Iconic Downtown Landmark Opportunity | 10 Santa Rosa Ave
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