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Investment Highlights

  • PRIME Downtown Dallas Skyline Real Estate
  • Proposed conversion to the Delta Hotel by Marriott
  • One of the most compelling value-add hospitality opportunities in Texas

Executive Summary

Hotel Brokers of America is pleased to exclusively present the Crowne Plaza Dallas Downtown, a 293-key full-service hotel strategically positioned in the heart of the Dallas Central Business District. Located along Elm Street in Downtown Dallas, the property offers immediate access to the city’s largest convention, corporate, entertainment, and tourism demand generators while presenting substantial upside through rebranding, renovation, repositioning, and future redevelopment opportunities.
The property is proposed to convert to a Delta Hotel by Marriott, positioning the asset within Marriott’s globally recognized upper-upscale platform while benefiting from Marriott Bonvoy’s powerful reservation and loyalty ecosystem. Ownership may also explore a dual-brand strategy incorporating Staybridge Suites extended-stay units alongside the traditional full-service hotel component, creating an opportunity to diversify revenue streams and capture multiple lodging segments within Downtown Dallas.

Data Room Click Here to Access

Financial Summary (Pro Forma - 2027) Click Here to Access

Annual (CAD) Annual Per SF (CAD)
Gross Rental Income - -
Other Income - -
Vacancy Loss - -
Effective Gross Income - -
Net Operating Income $99,999 $9.99

Financial Summary (Pro Forma - 2027) Click Here to Access

Gross Rental Income (CAD)
Annual -
Annual Per SF -
Other Income (CAD)
Annual -
Annual Per SF -
Vacancy Loss (CAD)
Annual -
Annual Per SF -
Effective Gross Income (CAD)
Annual -
Annual Per SF -
Net Operating Income (CAD)
Annual $99,999
Annual Per SF $9.99

Property Facts

Sale Type Investment
Property Type Hospitality
Property Subtype Hotel
Building Class B
Lot Size 0.70 AC
Building Size 452,655 SF
No. Rooms 291
No. Stories 23
Year Built/Renovated 1969/2024
Parking Ratio 0.99/1,000 SF
Corridor Interior
Zoning Z21

Amenities

  • Business Center
  • Fitness Center
  • Pool
  • Restaurant
  • High Speed Internet Access
  • Patio
  • On-Site Bar
  • Meeting Event Space
  • Public Access Wifi
  • Smoke-Free

Room Mix Information

Description No. Rooms Daily Rate SF
Suite 3 $311.46 CAD -
Guest Room 288 $194.32 CAD -
Exceptionally walkable
90/100
Very drivable
80/100
Exceptional public transit
100/100
Moderately bikeable
70/100

Property Taxes

Property Taxes

Parcel Number
00000100360000000
Land Assessment
$5,071,763 CAD (2025)
Improvements Assessment
$18,667,781 CAD (2025)
Total Assessment
$23,739,545 CAD (2025)
  • Listing ID: 40697557

  • Date on Market: 2026-05-28

  • Last Updated:

  • Address: 1015 Elm St, Dallas, TX 75202

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