110 E 2nd Ave
Pierson, FL 32180
Land For Sale · 8.59 AC

PIERSON PROJECT II | COMMERCIAL LAND ASSEMBLAGE | 4 PARCELS | INCLUDES HOUSE & BARN | 8.59 ACRES -/+ | OWNER FINANCING AVAILABLE 4 Lot Assemblage Parcel ID Numbers: 483411000050, 483411000040, 483411000070, 483411000060 Overview: The prime property at the corner of US-17 and 2nd East Ave in Pierson, Volusia County, comprising four assembled lots, is a high-potential investment opportunity for commercial development. Its strategic location, development-ready infrastructure, and proximity to regional growth drivers, including the FDOT’s St. Johns River to Sea Loop Trail and the proposed Bass Pro Shops resort (15–20 minutes away in Putnam County), make it ideal for projects like a Publix, Walgreens, CVS, hospital with trauma unit, or senior assisted living facility.
Key Highlights: Location Advantages, High-visibility corner lot on US-17 near City Townhall, T-Dewitt Taylor Middle High School, and Pierson Municipal Airport, ensuring strong accessibility and community integration. Approximately 15–20 minutes from the planned Bass Pro Shops resort in Putnam County, which is expected to drive significant tourism and economic activity.
Infrastructure Readiness: Equipped with on-site power, city water, completed curbing, entrances, and exits, reducing development costs and timelines.
Market Context: Pierson’s stable real estate market (median home price: $392,450; $234/sq ft as of Nov 2024) and rural appeal, as the "Fern Capital of the World," support long-term appreciation.
Growth Catalysts: FDOT Project is a 13.7-mile shared-use path along US-17, part of the 260-mile St. Johns River to Sea Loop Trail, will enhance connectivity and tourism. Project is funded and currently in design. Click here to view project files.
Scope: Designed for pedestrians and cyclists, integrating with US-17’s corridor.
Timeline: Design completion by May 2026; public meeting in early 2025.
Economic Impact: Expected to increase foot/bike traffic, boosting demand for retail, healthcare, and hospitality.
Contact: FDOT Project Manager Blaire Scheller at (386) 943-5232 or Blaire.Scheller@dot.state.fl.us.
UPDATE: Bass Pro Shops Resort has acquired over 5,200 acres in Putnam County near Welaka and Satsuma, just 15–20 minutes from the Pierson property. Inspired by the acclaimed Big Cedar Lodge in Missouri, the resort will showcase world-class amenities including lodging, golf, fishing, and extensive outdoor recreation.
The land has already been cleared, and construction is underway on a 12-acre bass pond. Led by CEO Johnny Morris, the development is expected to generate hundreds of jobs, attract major tourism, and—upon completion—span an area larger than four Disney theme parks. This transformative project will significantly enhance the economic potential of nearby commercial sites, including the US-17 property.
Future Infrastructure: Planned highway improvements will further enhance connectivity, supporting growth in this low-density area.
Investment Potential: The property’s strategic location, turnkey infrastructure, and alignment with regional developments (FDOT trail and Bass Pro resort) position as a compelling long-term investment. The trail and resort will amplify Pierson’s visibility, increasing demand for commercial services like retail, healthcare, and senior living facilities.
Recommendation: Investors should capitalize on the property’s readiness and proximity to transformative projects. Review FDOT project files, monitor Bass Pro Shops resort updates, and engage with local stakeholders to maximize returns. For details, contact FDOT or visit the project portal.