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Well-Established Heritage Plaza Retail Center 1200-1230 Woodlawn Rd 101,900 SF 31% Leased Retail Building Online Auction Sale Lincoln, IL 62656

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INVESTMENT HIGHLIGHTS

  • Heritage Plaza Shopping Center is a neighborhood retail center anchored by national, big-box retailers and home to many in-line local retailers.
  • Great co-tenancy, with Goodwill and Dollar General located in the Plaza, and the area serves as the primary retail center to the town.
  • Surrounding demand generators include Lincoln Farm & Home Supply, Logan County Fairgrounds, and Lincoln College.
  • Near the Interstates 55 and 155 interchange, approximately three hours from Chicago, two hours from St. Louis, and 30 minutes from Springfield.
  • Heritage Plaza is located on Lincoln’s primary retail corridor, which boasts a traffic count of 101,536 vehicles per day.

EXECUTIVE SUMMARY

Welcome to Heritage Plaza, a +101,000-square-foot neighborhood retail center home to a variety of big-box tenants. The established center comprises an excellent mix of names, including Goodwill, Dollar General, a local casino, Elsa's Slots, a taekwondo studio, and a salon. Prominent pylon signage fronts Woodlawn Road and can be seen at the signalized intersection of Woodlawn Road and Old Route 66. While the McDonald's, Dollar Tree, and AutoZone locations in the outlots are not part of the offering, they generate a substantial amount of traffic for the subject property.

The center's frontage along Woodlawn Road sees an average of 101,536 vehicles per day along the heavily trafficked corridor. Neighbors include Culver's, Walmart Supercenter, Bard Optical, AT&T, Cricket, Starbucks, and Cracker Barrel Old Country Store.

Lincoln is the geographic center of the state of Illinois. Lincoln is only three hours from Chicago, less than two hours from St. Louis, and a mere thirty minutes from Springfield. Home to the county's fair, the Logan County Fairgrounds (less than 1 mile) are best known for the Lincoln Speedway, a race car track that hosts frequent events.

The 10-mile demographics encompassing the subject reflect an average household income of nearly $80,000 and more than $216 million in annual consumer spending. Food and beverages, household goods, and entertainment collectively account for approximately 60% of the realm's spending categories.

Don't miss the opportunity to acquire a well-established neighborhood retail center with suite availabilities enabling value-add via strategic leasing momentum.

MATTERPORT 3D TOUR

3D Exterior

OFFERING MEMORANDUM Click Here to Access

DATA ROOM Click Here to Access

PROPERTY FACTS

Sale Type
Investment
Sale Condition
Auction Sale
Type of Ownership
Fee Simple
Property Type
Retail
Building Size
101,900 SF
Building Class
C
Year Built/Renovated
1960/2014
Percent Leased
31%
Tenancy
Multiple
Building Height
1 Story
Building FAR
0.15
Lot Size
15.69 AC
Opportunity Zone
Yes
Parcel Number
12-026-008-10
Zoning
C-2 - Commercial
Parking
512 Spaces (5.02 Spaces per 1,000 SF Leased)
Frontage
800’ on Woodlawn Road

SPACE AVAILABILITY

  • SPACE
  • SIZE
  • SPACE USE
  • POSITION
  • AVAILABLE
  • B1
  • 5,240 SF
  • Retail
  • -
  • Now
  • B2
  • 2,760 SF
  • Retail
  • -
  • Now
  • B3
  • 4,000 SF
  • Retail
  • -
  • Now
  • B4
  • 1,600 SF
  • Retail
  • -
  • Now
  • B8
  • 1,600 SF
  • Retail
  • -
  • Now
  • B9
  • 1,200 SF
  • Retail
  • -
  • Now
  • C1
  • 54,343 SF
  • Retail
  • -
  • Now
Space Size Space Use Position Available
B1 5,240 SF Retail - Now
B2 2,760 SF Retail - Now
B3 4,000 SF Retail - Now
B4 1,600 SF Retail - Now
B8 1,600 SF Retail - Now
B9 1,200 SF Retail - Now
C1 54,343 SF Retail - Now

B1

Size
5,240 SF
Space Use
Retail
Position
-
Available
Now

B2

Size
2,760 SF
Space Use
Retail
Position
-
Available
Now

B3

Size
4,000 SF
Space Use
Retail
Position
-
Available
Now

B4

Size
1,600 SF
Space Use
Retail
Position
-
Available
Now

B8

Size
1,600 SF
Space Use
Retail
Position
-
Available
Now

B9

Size
1,200 SF
Space Use
Retail
Position
-
Available
Now

C1

Size
54,343 SF
Space Use
Retail
Position
-
Available
Now

DEMOGRAPHICS

Demographics

1 Mile 1 Mi. 3 Miles 3 Mi. 5 Miles 5 Mi.
1 Mile
3 Mile
5 Mile
2024 Population
4,071
14,980
16,488
2020 Population
3,925
14,766
16,345
2029 Population
4,029
14,765
16,235
2024-2029 Projected Population Growth
-1.0%
-1.4%
-1.5%
Daytime Employees
2,711
8,669
9,392
Total Businesses
272
859
912
Average Household Income
$75,203
$76,038
$76,839
Median Household Income
$53,800
$56,207
$56,806
Total Consumer Spending
$48.4M
$179.2M
$188.5M
Median Age
43.0
42.5
42.2
2024 Households
1,809
6,418
6,673
Percent College Degree or Above
17%
14%
13%
Average Home Value
$189,033
$142,276
$144,865
$ values in USD

NEARBY MAJOR RETAILERS

Dotty's
Regions Bank
Heartland Bank & Trust Company
Rent-A-Center

SALE ADVISOR

SALE ADVISOR

Collin Fischer, Designated Managing Broker
A Saint Louis University graduate with a major in entrepreneurship, Collin has had broad exposure to various facets of business, enabling him to bring fresh insight and a solid work ethic to his transactions. His career in commercial real estate with BARBERMURPHY focuses on commercial leasing, sales and other special projects in the St. Louis metropolitan area. Collin has also consulted with various local clients seeking to acquire investment property throughout the rest of the United States.

Collin prides himself on tracking, analyzing and maintaining as much current market data as possible so he can educate clients and prospects on the current climate of commercial real estate and how it may affect their particular project. If a project takes them into unchartered territory, he has the tools, resources and persistence to steer them through the situation and find the needed answers. He’s efficient, understands the changing technology in this competitive industry and is always on task, all attributes his clients have learned to appreciate.

Guided by the principle that how you do anything is how you do everything, Collin is always quick to point out that BARBERMURPHY brokers are conflict free. This stems from the fact that the company doesn’t own or manage real estate, instead focusing on handling the transactions for their clients who do.

One of the most prominent local projects Collin has worked on was the site selection and negotiation for Scott Credit Union’s 13-acre corporate campus in Edwardsville, Ill. This was a two-year project and involved multiple counties in the search to identify the best flagship location for this growing financial institution, ultimately bringing them to the heart of Madison County.

An Edwardsville resident, where he lives with his wife Chelsie and their four children, Collin is also an active volunteer, lending his time and talents to his kids' school fundraising and local sports programs. There is always a new program or sports season in session with his kids, and Collin enjoys coaching/developing some of the younger kids into well-rounded athletes.

ABOUT THE AUCTION TECHNOLOGY

Auctions by Ten-X are the #1 transaction technology powering commercial real estate transactions online. With over $34B in total transactions, these auctions use best-in-class technology and real-time asset intelligence to put listings in the best position to find the perfect buyer. The expedited auction timeline, comprehensive due diligence, and buyer qualification make transactions twice as fast and twice as certain for brokers, owners, and investors.
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AUCTION CONTACT

Casey Harrell
Auctioneer License: Ten-X Arlene Richardson RE Brkr 478027045
  • Listing ID: 38972465

  • Date on Market: 2026-01-15

  • Last Updated:

  • Address: 1200-1230 Woodlawn Rd, Lincoln, IL 62656

3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000 USD
Maximum Transaction Fee
$300,000 USD
Example Calculation
Winning Bid Amount
$5,000,000 USD
Transaction Fee
$150,000 USD (3%)
Total Purchase Price
$5,150,000 USD
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