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12863 NC 210 Hwy - High Visibility - 17.92± AC | Mixed Use 17.92 Acres of Commercial Land in Benson, NC 27504
Investment Highlights
- 17.92± acres | ½ mile to I-40 with strong regional connectivity
- Water & gravity sewer available | high-growth corrido
- Zoned IHI for retail, service commercial, and flex uses
- 45% retail leakage with $100M+ unmet food demand
Executive Summary
The property is zoned IHI (Interstate Highway Interchange), intended to support higher intensity, traffic-oriented commercial uses along major transportation routes. This zoning allows for a range of uses including retail, drive-thru/QSR, service commercial, medical, and flex-style employment uses.
The site is located within Johnston County’s designated Regional Growth Area and identified as a Regional Mixed-Use Center, signaling long-term support for commercial expansion and integrated development. The surrounding area continues to experience strong residential growth, creating sustained demand for retail and services.
The immediate trade area is significantly underserved, with approximately 45% retail leakage and an estimated $100M+ in annual food demand leaving the market. This creates a strong opportunity for grocery, QSR, convenience retail, and service-oriented users to capture unmet demand.
Traffic counts are strong, with approximately 16,700 VPD on NC Hwy 210, 17,000 VPD on Hwy 50, and over 85,000 VPD on nearby I-40. An $88M NCDOT improvement project planned for 2030 will further enhance access and traffic flow along Hwy 210.
Public water and gravity sewer are available to the site. While sewer is currently best suited for commercial and employment uses, the property remains well positioned for a mixed-use or phased development approach.
A preliminary concept plan combining the subject property with adjacent parcels demonstrates the potential for a larger-scale commercial development featuring up to 11 outparcels. The adjacent landowner has expressed a willingness to consider offers, supporting a potential assemblage as illustrated in the concept
The site benefits from proximity to the $1B Vulcan Elements rare earth magnet facility, expected to bring approximately 1,000 jobs to the area, further strengthening long-term demand.
This is a strategic opportunity to develop commercial frontage with the flexibility to incorporate retail, service, and flex uses in a high-growth corridor with strong fundamentals.
Property Facts
1 Lot Available
Lot
| Lot Size | 17.92 AC |
| Lot Size | 17.92 AC |
17.92± acre tract on NC Hwy 210, ½ mile from I-40. Zoned IHI (Interchange) with water & gravity sewer. High-visibility frontage in a Regional Growth Area with strong traffic counts and proven retail demand
Description
This 17.92± acre tract at 12863 NC Hwy 210 in Benson, NC offers a rare opportunity to develop in one of Johnston County’s most active growth corridors. Located just ½ mile from I-40, the property provides excellent regional connectivity and strong visibility along a key east-west commuter route. The site is zoned IHI (Interstate Highway Interchange), which is intended to support higher intensity, traffic-oriented commercial uses. This zoning is ideal for retail, drive-thru/QSR, convenience, service commercial, medical, and flex-style employment uses that benefit from strong traffic exposure. Positioned within Johnston County’s Regional Growth Area and identified as a Regional Mixed-Use Center, the property is aligned with long-term planning objectives that support commercial expansion and mixed-use development. This designation reduces entitlement risk and provides confidence for future development. The surrounding area is experiencing rapid residential growth, with Johnston County seeing approximately 20% population growth since 2020 and continued annual growth of 4–6%. The site sits within a large and expanding consumer base, creating immediate demand for retail and services. The trade area is significantly underserved, with approximately 45% retail leakage and over $100M in annual food demand leaving the market. This presents a strong opportunity for developers and retailers to capture unmet demand through grocery, restaurant, and service-oriented uses. Traffic counts further support commercial viability, with approximately 16,700 vehicles per day on NC Hwy 210, 17,000 on Hwy 50, and over 85,000 on I-40. Planned infrastructure improvements, including an $88M NCDOT project along Hwy 210, are expected to enhance access and increase traffic over time. Public water and gravity sewer are available to the property, making it well-suited for commercial and employment uses. While residential sewer capacity may require additional approvals, the site remains positioned for a flexible development approach. A preliminary concept plan combining the subject property with adjacent parcels demonstrates the potential for a larger-scale commercial development featuring up to 11 outparcels. The adjacent landowner has expressed a willingness to consider offers, supporting a potential assemblage as illustrated in the concept The property also benefits from proximity to the $1B Vulcan Elements rare earth magnet facility, which is expected to bring approximately 1,000 jobs to the area, further driving demand for nearby retail and services. This site offers a compelling combination of location, traffic, growth, and flexibility, making it well suited for developers seeking to capitalize on both immediate commercial demand and long-term corridor growth.
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12863 NC 210 Hwy - High Visibility - 17.92± AC | Mixed Use
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