Auction - Mar 3-5 | Econo Lodge Sonora 1312 N Service Rd 100 Room Hotel Sonora, TX 76950 $1,110,816 CAD ($11,108 CAD/Room)

Register to bid and access due diligence documents on RealINSIGHT Marketplace: https://rimarketplace.com/auction/2930
Starting Bid: $800,000
Auction Event: March 3-5, 2026
Originally constructed in 1971, the two-story Hotel comprises 100 guest rooms and is situated on approximately 3.11 acres. The Property features a convenient physical layout supported by 130 on-site parking spaces, appropriate for transient highway travelers, group stays, and extended road-trip visitation. Amenities include a swimming pool, providing added appeal for leisure-minded travelers in the region. As a Choice Hotels-owned asset, the Hotel benefits from national brand recognition, centralized systems, and an economy operating model designed to attract cost-conscious travelers while maintaining lower operating complexity.
The Property also benefits from its proximity to Interstate 10, one of the primary east–west transportation corridors in Texas, which supports consistent transient demand from cross-state drivers, commercial travelers, and road-trippers traveling between major markets such as San Antonio, El Paso, and West Texas. Sonora’s location along I-10 positions the Hotel as a natural stopping point for overnight stays, supporting steady base occupancy. Leisure demand is driven by Sonora’s role as a regional hub for outdoor recreation and tourism. Major nearby attractions include the Caverns of Sonora, a nationally recognized natural landmark that draws over 50,000 annual visitors, as well as Eaton Hill Nature Center & Preserve, a popular 37-acre park that attracts hikers, bird watchers, and wildlife enthusiasts. Additional cultural tourism is driven by heritage sites including the historic Main Street, the Old Sonora Ice House Ranch Museum, and Sutton County Courthouse. Likewise, the nearby Sonora Golf Course further enhances leisure appeal for regional visitors. Additional demand for leisure stays is generated by ranch tourism, including activities like hunting, ranch visits, outdoor recreation, and rural getaways. As the healthcare center for Sutton County, medical travel provides additional demand for hospitality. Visitors associated with the Sutton County Hospital District support year-round room demand from patients, families, and visiting medical professionals.
Located northeast of San Antonio along the Interstate 10, Sonora serves as the seat of Sutton County and functions as a regional service and tourism hub for surrounding rural communities. The city has a population of approximately 2,746. Government and essential services employers anchor the city’s employment. Top employers include the City of Sonora and Sutton County. Thanks to the city’s strategic location along the I-10, Sonora is ideally positioned as a gateway between rural West Texas and major metros like Austin and San Antonio. This strategic position, combined with diversified demand from outdoor tourism, medical visitation, and transient interstate travel, supports positive long-term lodging fundamentals.