All of the grocery stores in this region are on Main Street (see Competition Map). There is the ability to create a much more convenient grocery shopping experience for the 40,518 people within the custom trade area shown on the Demographic Highlights page. These people have an average household income of $110,038 and the trade area consumes Food at Home of $73M excluding categories such as alcohol, prescription and non-prescription drugs, pet supplies, and smoking products (see Demographic Highlights for Details).
At an estimated cost of $64M, the 5-mile stretch of Ranchero Road (including the subject location) has been widened from one lane in each direction to five total lanes, consisting of two lanes each way and a center turning lane. (See map on page 7.) Construction was completed by the end of 2024.
Approximately ±18,032 cars per day now traverse the intersection following the completion of the Ranchero Road widening project. The improved roadway provides a much easier route for residents on the east side of Hesperia to access the 15 Freeway.
The Heat Map for the Chevron across the street (see page 8) demonstrates where the existing customer base is for this gas station which is representative of the trade area that a grocery store would have when located on this site.
Zoning creates signi?cant barriers to entry. Per the attached General Plan Map (see page 6), there are very few sites along Ranchero Road available for commercial development.
The Silverwood Master Planned Community is located on the eastern end of Ranchero Road. Mass grading for this project has begun. The project includes 15,633 dwelling units, 700,000 SF of commercial space, and 5,000 acres of parks and open space (see page 9).
Site is relatively ?at, utilities in the street, signalized, zoned commercial, and without Yucca trees (Buyer to Verify All Information).
