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1731 Williams Hwy - 1731 Williams Hwy 1.36 Acres of Residential Land Offered at $1,387,528 CAD in Grants Pass, OR 97527
Investment Highlights
- Rare 1.36-Acre Corridor Assemblage: Two contiguous parcels under common ownership offering meaningful scale along a primary commercial corridor
- Dual-Street Access: Street-to-street configuration with primary access off Williams Hwy and secondary ingress/egress via SE Grandview Ave
- R-3 Rear Parcel — Dual Utility: The 0.40-acre high-density residential carrying independent entitlement potential for a residential or mixed-use build
- High-Traffic Highway Frontage: ±150 linear feet of direct exposure on OR-238 with 15,900+ average daily trip
- Versatile GC Zoning with Williams Hwy Frontage: General Commercial zoning supports a broad range of development concepts
- Interim Income Potential: The existing ±1,817 SF structure — most recently occupied as a commercial retail space — rental income potential
Executive Summary
This listing represents a two-parcel commercial assemblage offered together under common ownership at $995,000. The combined site totals ±1.36 acres and consists of a 0.96-acre General Commercial (GC) frontage parcel at 1731 Williams Hwy (Parcel #R316679) and an adjoining 0.40-acre R-3 high-density residential rear parcel at 118 SE Grandview Ave (Parcel #R344819). Parcels are sold together only — no split transactions will be considered.
Market Context
The subject is positioned along Williams Hwy (OR-238), the primary commercial artery serving South Grants Pass and connecting the southern residential growth areas to the downtown core. Traffic counts along OR-238 at this location are reported at 15,900+ average daily trips. The immediate corridor is anchored by national and regional retailers including Safeway, Fred Meyer, Dollar General, and Grocery Outlet, and is surrounded by a dense mix of medical offices, retail centers, and professional service providers. The 2024 estimated population is 39,468 for the city and 88,276 for the broader MSA.
Grants Pass continues to benefit from steady in-migration from higher-cost California and Willamette Valley markets, supporting sustained demand for housing, healthcare, and essential retail services — all use categories well aligned with this site's commercial zoning and location. The broader Rogue Valley region has consistently attracted owner-users and regional developers who recognize the value of securing well-located commercial land ahead of the next development cycle. Along established corridors like Williams Hwy, that window is narrowing. Sites exceeding one acre with meaningful frontage, depth, and dual-street access are no longer readily available in this market — and this assemblage checks all of those boxes.
Recent activity at nearby 1777 Williams Hwy has demonstrated consistent investor and user demand along this stretch of OR-238. Buyer interest has been broad, spanning medical users, retail developers, and investors attracted to the mixed-use potential of the R-3 rear parcel — reinforcing that the market understands and values what this site offers.
Target Buyer Profiles
This assemblage is well suited to a range of buyers and strategies. Medical and retail developers will find the GC frontage, traffic exposure, and site depth compelling for clinic, pharmacy, or multi-tenant retail concepts. Owner-users in professional or service industries have a genuine build-to-suit opportunity in a market where comparable sites are not readily available. Mixed-use and multifamily developers should take a close look at the R-3 rear parcel, which carries independent residential entitlement potential beyond its utility as a support parcel for commercial development. And for 1031 exchange buyers operating under timeline pressure, this is a straightforward, well-documented asset in a stable Southern Oregon market with a clear development thesis and a motivated seller.
Pricing & Valuation
The $995,000 asking price reflects the unified assemblage value and is land-driven, and the valuation is grounded in comparable corridor sales, frontage strength, assemblage flexibility, and the meaningful development advantages created by the intentional zoning mix. The existing structure contributes nominal value to overall pricing — this is a land play, and it is priced as one. For buyers who have been watching this corridor and waiting for the right opportunity — this is it. Opportunities to acquire over an acre of contiguous, commercially zoned land with this level of visibility, access, and development flexibility do not come available often in Grants Pass, and this assemblage is unlikely to remain on the market long.
Property Facts
1 Lot Available
Lot
| Price | $1,387,528 CAD | Lot Size | 1.36 AC |
| Price Per AC | $1,020,240.82 CAD |
| Price | $1,387,528 CAD |
| Price Per AC | $1,020,240.82 CAD |
| Lot Size | 1.36 AC |
Lot 1 — 1731 Williams Hwy (GC Frontage Parcel): 0.96-acre General Commercial parcel with ±150' of Williams Hwy (OR-238) frontage. 15,900+ ADT. Existing ±1,817 SF structure.\ Lot 2 — 118 SE Grandview Ave (R-3 Rear Parcel): 0.40-acre R-3 high-density
Description
Parcel Detail The commercially zonned frontage parcel provides approximately 150 linear feet of direct Williams Hwy exposure and is improved with an existing ±1,817 SF structure built in 1958. The structure is currently vacant and was most recently occupied by a retail tenant operating an antique and thrift business. The structure will require renovation prior to re-occupancy — buyers should conduct their own inspection and due diligence to determine condition and scope. While not representative of long-term highest and best use, the structure could provide interim rental income to offset carrying costs during the entitlement or permitting phase of redevelopment. The rear parcel, zonned for high density residential use (R-3) is vacant and unimproved. While its most immediate utility is to provide depth for parking, drive aisles, service circulation, and stormwater management for commercial development on the front parcel — requirements that frequently constrain highway-only sites — buyers should not overlook the independent entitlement value of the R-3 designation. High-density residential zoning may support a complementary multifamily, workforce housing, or mixed-use component behind the commercial anchor, potentially creating multiple income streams from a single land basis. Buyers are strongly encouraged to engage directly with the City of Grants Pass planning department to explore permitted uses, rezoning pathways, and planned development options for the rear parcel. Site & Access The assemblage offers a street-to-street configuration with primary access off Williams Hwy and secondary ingress/egress via SE Grandview Ave. This dual-street access resolves the circulation challenges common to corridor redevelopment and is a meaningful competitive advantage over comparable single-frontage sites. The site is level, located on a corner lot, and offers views of the Cascade Mountains and surrounding neighborhood. Utilities available include public sewer, water, electricity, and cable. Buyers should independently verify sewer connection, stormwater requirements, and permitted use of the R-3 parcel for non-building site functions.
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1731 Williams Hwy - 1731 Williams Hwy
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