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East Towne Corner Site | Fully Serviced 2202 E Springs Dr 0.99 Acres of Commercial Land Online Auction Sale Madison, WI 53704
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Investment Highlights
- Premier development opportunity located at the entrance to the East Towne regional shopping district in Madison, Wisconsin.
- Surrounded by leading national retailers including Home Depot, Best Buy, Kohl’s, and PetSmart, ensuring strong customer traffic.
- Zoning and TOD overlay allow for versatile development options, supported by full municipal utilities and strong area demographics.
- Level, 0.99-acre outlot offering direct frontage and visibility along East Springs Drive with immediate access to I-39/I-90/I-94.
- Positioned in one of Wisconsin’s most active retail trade corridors with exposure to over 109,000 vehicles per day on nearby interstates.
- Absolute auction | Starting bid $1.
Executive Summary
White Box Commercial Property Group, LLC is pleased to offer investors and developers the opportunity to acquire a prime outlot positioned at the entrance to one of Wisconsin's most established retail trade areas.
Situated on a 0.99-acre lot, this fully serviced corner site is positioned within Madison's East Towne retail district and benefits from exposure to more than 109,000 vehicles per day (VPD) along the adjacent Interstate 39/90/94 corridor. Immediate interstate access provides exceptional regional connectivity throughout Wisconsin and the greater Midwest. The property is zoned CC (Commercial Center) and benefits from a Transit-Oriented Development (TOD) overlay, allowing for a variety of retail, restaurant, office, service, and mixed-use development opportunities.
2202 East Springs Drive benefits from a strong retail setting anchored by national retailers, including Home Depot, Best Buy, Kohl's, and Target, as well as numerous additional restaurants and service providers. The property is also adjacent to Signature Pointe. This newly developed 464-unit multifamily community creates a built-in customer base, complemented by strong retail synergy, established co-tenancy, and consistent traffic drivers.
Serving a population of more than 127,730 within a 5-mile radius, the site benefits from a stable and established trade area supported by average household incomes of approximately $108,027 and more than $1.6 billion in annual consumer spending. These strong demographics provide a solid foundation for sustained demand across retail, restaurant, service, and mixed-use sectors.
Combining exceptional visibility, immediate interstate access, strong surrounding demographics, and established national co-tenancy, 2202 East Springs Drive presents a compelling development opportunity within one of Madison's most active retail corridors, offering investors and developers the ability to capitalize on long-term growth, sustained consumer demand, and strong regional fundamentals.
Situated on a 0.99-acre lot, this fully serviced corner site is positioned within Madison's East Towne retail district and benefits from exposure to more than 109,000 vehicles per day (VPD) along the adjacent Interstate 39/90/94 corridor. Immediate interstate access provides exceptional regional connectivity throughout Wisconsin and the greater Midwest. The property is zoned CC (Commercial Center) and benefits from a Transit-Oriented Development (TOD) overlay, allowing for a variety of retail, restaurant, office, service, and mixed-use development opportunities.
2202 East Springs Drive benefits from a strong retail setting anchored by national retailers, including Home Depot, Best Buy, Kohl's, and Target, as well as numerous additional restaurants and service providers. The property is also adjacent to Signature Pointe. This newly developed 464-unit multifamily community creates a built-in customer base, complemented by strong retail synergy, established co-tenancy, and consistent traffic drivers.
Serving a population of more than 127,730 within a 5-mile radius, the site benefits from a stable and established trade area supported by average household incomes of approximately $108,027 and more than $1.6 billion in annual consumer spending. These strong demographics provide a solid foundation for sustained demand across retail, restaurant, service, and mixed-use sectors.
Combining exceptional visibility, immediate interstate access, strong surrounding demographics, and established national co-tenancy, 2202 East Springs Drive presents a compelling development opportunity within one of Madison's most active retail corridors, offering investors and developers the ability to capitalize on long-term growth, sustained consumer demand, and strong regional fundamentals.
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Offering Memorandum Click Here to Access
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- Offering Memorandum
- Operating and Financials
- Purchase Agreement
- Miscellaneous
Property Facts
| Property Type | Land | Total Lot Size | 0.99 AC |
| Property Subtype | Commercial | Sale Condition | Auction Sale |
| Sale Type | Investment | Type of Ownership | Fee Simple |
| Zoning | CC - Commercial Corridor | ||
| Property Type | Land |
| Property Subtype | Commercial |
| Sale Type | Investment |
| Total Lot Size | 0.99 AC |
| Sale Condition | Auction Sale |
| Type of Ownership | Fee Simple |
| Zoning | CC - Commercial Corridor |
1 Lot Available
Lot
| Lot Size | 0.99 AC | Parcel Number | 0810-272-0625-1 |
| Lot Size | 0.99 AC |
| Parcel Number | 0810-272-0625-1 |
2202 E Springs Drive is a 0.99-acre (43,276-square-foot) commercial-zoned land lot in a Transit-Oriented Development Overlay Zone. The site is adjacent to a 463-unit, 750-bed apartment community providing built-in consumer demand.
Fairly walkable
40/100
Exceptionally drivable
100/100
Limited public transit
30/100
Fairly bikeable
40/100
Sale Advisor
Sale Advisor
Jamani Bergh, Vice President
Jamani Bergh is a lead broker at White Box Commercial Property Group, specializing in all aspects of retail representation throughout Madison and Central Wisconsin. Known for his hustle, creative dealmaking, and proactive approach in a competitive market, Jamani has quickly built a reputation as a go-to resource for retail and restaurant leasing, as well as site selection. He doesn’t wait for opportunities to come knocking—he’s out knocking on doors to get deals done.
Jamani has played a significant role in transactions across Madison, securing space and sites for local, regional, and national operators alike. His experience spans Madison’s most active retail corridors, and he regularly represents high-profile property owners, developers, and Tenants who demand best-in-class execution and results. When you work with Jamani, you can expect a high level of professionalism, market insight, and follow-through.
Before commercial real estate, Jamani managed one of Madison’s top specialty retailers and worked alongside the mortgage industry—experience that sharpened his skills in sales, client service, finance, and operations. He brings that same precision and energy to every brokerage assignment.
A longtime Madison resident, Jamani has lived in Madison for over 15 years. Outside of work, you’ll find him in the gym or on his bike—he’s a former 2x State Champion in Road and Criterium bicycle racing.
Jamani Bergh is a member of the International Council of Shopping Centers (ICSC) and the Commercial Brokers Group.
Jamani has played a significant role in transactions across Madison, securing space and sites for local, regional, and national operators alike. His experience spans Madison’s most active retail corridors, and he regularly represents high-profile property owners, developers, and Tenants who demand best-in-class execution and results. When you work with Jamani, you can expect a high level of professionalism, market insight, and follow-through.
Before commercial real estate, Jamani managed one of Madison’s top specialty retailers and worked alongside the mortgage industry—experience that sharpened his skills in sales, client service, finance, and operations. He brings that same precision and energy to every brokerage assignment.
A longtime Madison resident, Jamani has lived in Madison for over 15 years. Outside of work, you’ll find him in the gym or on his bike—he’s a former 2x State Champion in Road and Criterium bicycle racing.
Jamani Bergh is a member of the International Council of Shopping Centers (ICSC) and the Commercial Brokers Group.
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Auction Contact
Casey Harrell
Contact
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Map
3% Transaction Fee
Based on Winning Bid Amount
Minimum Transaction Fee
$20,000 USD
Maximum Transaction Fee
$300,000 USD
Example Calculation
Winning Bid Amount
$5,000,000 USD
Transaction Fee
$150,000 USD (3%)
Total Purchase Price
$5,150,000 USD
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East Towne Corner Site | Fully Serviced | 2202 E Springs Dr
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East Towne Corner Site | Fully Serviced | 2202 E Springs Dr
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