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Investment Highlights

  • Embedded within Richmond’s high-performance commercial-residential interface, 1.5 km from Melbourne CBD.
  • Beneficiary of a heritage-constrained envelope (HO401) that commands architectural prominence and interface authenticity.
  • Positioned adjacent to Swan Street and Church Street precincts, reinforcing consumer catchment exposure.

Executive Summary

28-34 Rooney Street presents a landmark inner-urban holding positioned at the high-demand convergence of Burnley and Richmond commercial corridors, offering extraordinary scalability for future development while currently benefiting from entrenched locational capital advantages. Occupying approximately 973 m² of land underpinned by a heritage overlay (HO401), this strategic allotment sits minutes from Melbourne’s CBD core, Swan Street activation nodes, and CityLink arterial gateways, making it a compelling candidate for comprehensive urban regeneration or adaptive commercial reinvention (STCA).
The property has a history of commanding premium valuations, having transacted at $11 million in 2021, reflecting its enduring significance among institutional and private capital profiles. Surrounded by an ecosystem of high-order amenities including upmarket hospitality assets, mixed-use lifestyle projects, and transit-rich infrastructure (tram, train, freeway), this address exemplifies the gravitational pull of Eastern Fringe assets where supply compression and zoning permissibility converge to produce unrivaled investment fundamentals.
Opportunities exist to reconfigure existing improvements or pursue bespoke redevelopment across integrated office, showroom, or multi-residential formats to leverage strong underlying demographic and locational drivers.

Property Facts

Sale Type
Investment
Property Type
Office
Building Size
10,473 SF
Building Class
C
Percent Leased
100%
Tenancy
Multiple
Building Height
3 Stories
Typical Floor Size
3,491 SF
Building FAR
0.83
Lot Size
0.29 AC
Parking
18 Spaces (1.72 Spaces per 1,000 SF Leased)

Amenities

  • Balcony
  • Listing ID: 40341883

  • Date on Market: 2026-04-30

  • Last Updated:

  • Address: 28-34 Rooney Street, Richmond, VIC 3121

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