Best Western Plus Palm Desert Resort 74695 Highway 111 150 Room Hotel Palm Desert, CA 92260 $31,121,099 CAD ($207,474 CAD/Room) 3.03% Cap Rate

Best Western Plus Palm Desert Resort
Premier Coachella Valley Hotel Investment
74695 CA-111, Palm Desert, CA 92260
Asking Price: $22,900,000
Property Overview
The Best Western Plus Palm Desert Resort is a well-established, high-performing hospitality asset located in the heart of Palm Desert along the highly trafficked Highway 111 corridor in the Coachella Valley. This institutional-quality hotel benefits from strong year-round tourism demand driven by golf, festivals, conventions, and luxury resort travel throughout the Palm Springs market.
The property features a large full-service resort layout with extensive guest amenities, making it attractive to leisure travelers, golf groups, event visitors, and corporate guests.
Palm Desert sits in one of Southern California’s most desirable tourism corridors, surrounded by luxury resorts, golf courses, shopping districts, and world-class entertainment venues.
This offering presents investors with an opportunity to acquire a nationally recognized branded hotel with strong historical revenue and significant long-term growth potential in a premier Southern California destination market.
Investment Highlights
• Premier Best Western Plus Flagship Property
Well-recognized national brand with strong reservation and loyalty network.
• Prime Palm Desert Location
Situated directly on Highway 111, the main commercial and tourism corridor in Coachella Valley.
• Strong Historical Revenue Performance
Hotel generated approximately $5.3M revenue in 2023 and over $4.6M revenue in 2024.
• Resort-Style Hospitality Asset
Full resort amenities with strong appeal to leisure and group travelers.
• Large Guest Room Count
Approximately 150 guest rooms providing scale and operational efficiency.
• Year-Round Tourism Market
Demand driven by golf tourism, Coachella and Stagecoach festivals, luxury travel, and conventions.
• High Barrier-to-Entry Market
Limited new hotel development in prime Palm Desert corridor.
• Major Tourism Drivers Nearby
Palm Springs Convention Center
Indian Wells Tennis Garden
Luxury golf resorts
El Paseo Shopping District
• Strong Brand Affiliation
Best Western Plus provides marketing reach, reservations platform, and loyalty program.
• Large Resort-Style Property
Expansive layout with pool, recreation areas, and guest amenities.
• Highly Visible Commercial Corridor
Frontage on one of the most traveled tourism routes in the Coachella Valley.
• Significant Upside Potential
Opportunities exist to increase ADR, improve operational efficiency, and optimize revenue management.
Financial Overview (Summary)
2023 Revenue: approx. $5,302,297
2024 Revenue: approx. $4,614,330
2025 Revenue: approx. $4,475,391
Financials available to qualified buyers upon request.
Property Details
Hotel Brand: Best Western Plus
Location: Palm Desert, California
Address: 74695 CA-111, Palm Desert, CA 92260
Year Built: 2000
Lot Size: Approximately 1.07 Acres
Property Type: Hospitality / Resort Hotel
Rooms: Approximately 150 Guest Rooms
Parking: On-site guest parking
Amenities: Pool, breakfast service, resort-style grounds, guest amenities
Location Overview – Palm Desert, CA
Palm Desert is one of the most desirable cities within the Palm Springs / Coachella Valley hospitality market, attracting millions of visitors annually. The region is known for:
• Luxury golf resorts
• World-famous music festivals (Coachella & Stagecoach)
• Tennis tournaments at Indian Wells
• Luxury shopping at El Paseo
• Strong winter tourism and international travel
The property benefits from exceptional visibility along Highway 111, the primary commercial corridor connecting Palm Springs, Rancho Mirage, Palm Desert, and Indio.
Offering Summary
Price: $22,900,000
Asset Type: Hotel / Hospitality Investment
Brand: Best Western Plus
Location: Palm Desert, California
Additional financials, franchise information, and property details available upon request with a signed confidentiality agreement.