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Investment Highlights

  • Prominent corner location at Peachtree Road and Pharr Road in Buckhead.
  • Approximately 166 feet of frontage along Peachtree Road.
  • Surrounded by luxury retail, dining, hospitality, and residential destinations.
  • SPI-9 zoning supports a wide range of mixed-use development options.
  • Development capacity supports approximately 1 million square feet FAR.
  • Convenient access to GA-400, I-85, MARTA, Midtown, and Downtown Atlanta.

Executive Summary

Peachtree & Pharr presents a rare opportunity to acquire an institutional-scale development site at one of Buckhead’s most recognizable intersections. Comprising approximately 2.98 acres across two parcels at the corner of Peachtree Road and Pharr Road, the property is positioned within the Buckhead Village SPI District and benefits from zoning that supports a broad range of mixed-use development possibilities. The site offers approximately 166 feet of frontage along Peachtree Road, predominantly flat topography, and a development framework supporting approximately 1 million square feet of floor area ratio with a maximum building height of 225 feet.
Located in the center of Buckhead’s luxury retail, dining, hospitality, and residential ecosystem, the property sits within walking distance of Buckhead Village, The St. Regis Atlanta, Whole Foods, upscale restaurants, luxury boutiques, and premier lifestyle amenities. The location also provides convenient access to GA-400, Interstate 85, MARTA rail service, Midtown Atlanta, Downtown Atlanta, and the broader metropolitan region, connecting future residents, visitors, and businesses to one of the Southeast’s most active economic centers.
The site's flexible zoning framework creates optionality for a variety of development strategies, including luxury condominium, hospitality, multifamily, office, medical office, retail, restaurant, branded residential, or vertically integrated mixed-use concepts. Existing development arrangements with in-place tenants provide a pathway toward future redevelopment while preserving interim income. Combined with Buckhead’s significant barriers to new supply, limited infill development opportunities, and enduring demand from affluent residents and businesses, Peachtree & Pharr offers a compelling opportunity to create a landmark project within Atlanta’s premier mixed-use district.

Property Facts

Sale Type Investment
No. Lots 1
Property Type Land
Property Subtype Residential
Proposed Use
Commercial
  • Retail
  • Office
  • Mixed Use
  • Multifamily
Total Lot Size 2.98 AC
Zoning SPI-9 SA1 - Allows for a combined FAR supporting approximately 1 million square feet, with a maximum height of 225 feet serving as the primary development restriction

1 Lot Available

Lot

Lot Size 2.98 AC

Description

The property consists of two parcels totaling approximately 2.98 acres located at 3020 Peachtree Road NE and 31 Pharr Road in Atlanta, Georgia. The site is zoned SPI-9 Subarea 1 within the Buckhead Village SPI District and supports a development program with approximately 1 million square feet of floor area ratio and a maximum building height of 225 feet. The property has frontage along Peachtree Road and Pharr Road and is located near Buckhead Village, GA-400, Interstate 85, and MARTA transit access. Existing tenant agreements include provisions related to future redevelopment activities.

Moderately walkable
70/100
Moderately drivable
70/100
Some public transit
40/100
Fairly bikeable
40/100

Property Taxes

Property Taxes

Parcel Number
17-0100-0007-101-2
Land Assessment
$1,066,928 CAD
Improvements Assessment
$4,692,509 CAD
Total Assessment
$5,759,436 CAD
  • Listing ID: 41581761

  • Date on Market: 2026-08-06

  • Last Updated:

  • Address: Peachtree Rd & Pharr Rd, Atlanta, GA 30305

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