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Highlights

  • Rockfish Village is a modern neighborhood shopping center delivered in Q4 2026, boasting a Publix anchor along with an eclectic mix of co-tenants.
  • Tap into a powerful 5-mile trade area with approximately 92,000 residents contributing to more than $1 billion in annual spending.
  • Idyllic suburban setting next to Jack Britt High School, ranked second-best in the county, and near prestigious communities like Gates Four.
  • Situated in a particularly fast-growing node, the number of households within a 2-mile radius increased by 6.5% from 2020 to 2025.
  • Serve one of the largest military populations in the world, with Fort Bragg a 20-minute drive away, which hosts over 52,000 personnel.
  • Secure a presence as access is set to be streamlined via the new Interstate 295 connection, primed to maximize commuter exposure.

Space Availability (3)

Display Rental Rate as

  • Space
  • Size
  • Term
  • Rental Rate
  • Rent Type
  • 1st Floor, Ste 1
  • 1,400 SF
  • Negotiable
  • Upon Request Upon Request Upon Request Upon Request
  • TBD
Rockfish Rd @ King Rd - 1st Floor - Ste 1
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Located in-line with other retail
  • Space is in Excellent Condition
  • Central Air and Heating
  • 1st Floor, Ste 2A
  • 1,300-7,800 SF
  • Negotiable
  • Upon Request Upon Request Upon Request Upon Request
  • TBD
Rockfish Rd @ King Rd - 1st Floor - Ste 2A
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Highly Desirable End Cap Space
  • Space is in Excellent Condition
  • Central Air and Heating
  • 1st Floor, Ste 2B
  • 1,300-2,600 SF
  • Negotiable
  • Upon Request Upon Request Upon Request Upon Request
  • TBD
Rockfish Rd @ King Rd - 1st Floor - Ste 2B
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Located in-line with other retail
  • Space is in Excellent Condition
  • Central Air and Heating
Space Size Term Rental Rate Rent Type
1st Floor, Ste 1 1,400 SF Negotiable Upon Request Upon Request Upon Request Upon Request TBD
1st Floor, Ste 2A 1,300-7,800 SF Negotiable Upon Request Upon Request Upon Request Upon Request TBD
1st Floor, Ste 2B 1,300-2,600 SF Negotiable Upon Request Upon Request Upon Request Upon Request TBD

Rockfish Rd @ King Rd - 1st Floor - Ste 1

Size
1,400 SF
Term
Negotiable
Rental Rate
Upon Request Upon Request Upon Request Upon Request
Rent Type
TBD
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Located in-line with other retail
  • Space is in Excellent Condition
  • Central Air and Heating

Rockfish Rd @ King Rd - 1st Floor - Ste 2A

Size
1,300-7,800 SF
Term
Negotiable
Rental Rate
Upon Request Upon Request Upon Request Upon Request
Rent Type
TBD
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Highly Desirable End Cap Space
  • Space is in Excellent Condition
  • Central Air and Heating

Rockfish Rd @ King Rd - 1st Floor - Ste 2B

Size
1,300-2,600 SF
Term
Negotiable
Rental Rate
Upon Request Upon Request Upon Request Upon Request
Rent Type
TBD
Space Use
Retail
Build-Out
Full Build-Out
Availability
Now

Contact broker for more information.

  • Fully Built-Out as Standard Retail Space
  • Located in-line with other retail
  • Space is in Excellent Condition
  • Central Air and Heating

Rent Types


The rent amount and type that the tenant (lessee) will be responsible to pay to the landlord (lessor) throughout the lease term is negotiated prior to both parties signing a lease agreement. The rent type will vary depending upon the services provided. For example, triple net rents are typically lower than full service rents due to additional expenses the tenant is required to pay in addition to the base rent. Contact the listing broker for a full understanding of any associated costs or additional expenses for each rent type.

1. Full Service: A rental rate that includes normal building standard services as provided by the landlord within a base year rental.

2. Double Net (NN): Tenant pays for only two of the building expenses; the landlord and tenant determine the specific expenses prior to signing the lease agreement.

3. Triple Net (NNN): A lease in which the tenant is responsible for all expenses associated with their proportional share of occupancy of the building.

4. Modified Gross: Modified Gross is a general type of lease rate where typically the tenant will be responsible for their proportional share of one or more of the expenses. The landlord will pay the remaining expenses. See the below list of common Modified Gross rental rate structures: 4. Plus All Utilities: A type of Modified Gross Lease where the tenant is responsible for their proportional share of utilities in addition to the rent. 4. Plus Cleaning: A type of Modified Gross Lease where the tenant is responsible for their proportional share of cleaning in addition to the rent. 4. Plus Electric: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the electrical cost in addition to the rent. 4. Plus Electric & Cleaning: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the electrical and cleaning cost in addition to the rent. 4. Plus Utilities and Char: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the utilities and cleaning cost in addition to the rent. 4. Industrial Gross: A type of Modified Gross lease where the tenant pays one or more of the expenses in addition to the rent. The landlord and tenant determine these prior to signing the lease agreement.

5. Tenant Electric: The landlord pays for all services and the tenant is responsible for their usage of lights and electrical outlets in the space they occupy.

6. Negotiable or Upon Request: Used when the leasing contact does not provide the rent or service type.

7. TBD: To be determined; used for buildings for which no rent or service type is known, commonly utilized when the buildings are not yet built.

Tenants at Rockfish Village

  • Publix

Property Facts

Total Space Available 11,800 SF
Min. Divisible 1,300 SF
Center Type Neighborhood Center
Stores 15
Center Properties 2
Gross Leasable Area 153,124 SF
Total Land Area 18.70 AC
Year Built 2026

About the Property

Rockfish Village is a premier Publix-anchored shopping center currently under construction at the high-traffic intersection of Rockfish Road and King Road in the rapidly growing Hope Mills area of Fayetteville, North Carolina. Scheduled to deliver in Fall 2026, this 76,887-square-foot center features a 48,387-square-foot Publix, 28,500 square feet of retail space, and available outparcels totaling 2.4 acres. In addition to its sought-after grocery anchor, Rockfish Village will include a curated array of national, regional, and local tenants. Positioned near the new Interstate 295 connection and within a 20-minute drive of Fort Bragg, Rockfish Village offers exceptional visibility and access. The center is surrounded by affluent residential communities such as Gates Four Golf & Country Club, Birch Creek, and Peartree. These suburbs contribute to strong area demographics, including an average household income exceeding $123,000 within a 2-mile radius. Nearby top-rated schools and significant new residential construction make Rockfish Village an ideal destination for retailers, restaurants, and service providers looking to establish a foothold in one of North Carolina's most dynamic submarkets.

  • Tenant Controlled HVAC
  • Monument Signage
  • Air Conditioning

Marketing Brochure

Fairly walkable
40/100
Exceptionally drivable
100/100
Fairly bikeable
40/100

Demographics

Demographics

1 Mile 1 Mi. 3 Miles 3 Mi. 5 Miles 5 Mi.
1 mile
3 mile
5 mile
15 min drive
2025 Population
5,311
38,504
93,141
151,405
2030 Population
5,353
38,591
93,352
152,093
2025-2030 Projected Population Growth
0.8%
0.2%
0.2%
0.5%
Median Age
36.7
34.4
34.8
33.9
College Degree + Higher
45%
30%
24%
17%
Daytime Employees
915
4,977
14,463
50,865
Total Businesses
122
653
2,147
6,330
Average Household Income
$134,123
$103,997
$87,199
$83,701
Median Household Income
$105,773
$82,938
$67,352
$63,891
Total Consumer Spending
$68M
$448.1M
$1B
$1.6B
2025 Households
1,769
13,527
34,727
57,861
Average Home Value
$410,713
$294,755
$240,573
$245,318
$ values in USD

Nearby Amenities

Restaurants

Hwy 55 Burgers Shakes & Fries - - 5 min walk
Tropical Smoothie Cafe - - 4 min walk
Waffle House - - 5 min walk
McDonald's - - 3 min walk
Jersey Mike's Subs - - 5 min walk
Taco Bell - - 3 min walk
Papa Murphy's Take N' Bake Pizza - - 4 min walk
Pharaoh's Legacy American $$$ 4 min walk
Hokkaido Express Inc Japanese - 4 min walk

Retail

CVS Pharmacy Drug Store 5 min walk
KinderCare Daycare 6 min walk
9Round Fitness 4 min walk
Harris Teeter Supermarket 4 min walk
Great Clips Salon/Barber/Spa 4 min walk
Wonder Years Child Care & Learning Daycare 23 min walk

Hotels

Holiday Inn Express
72 rooms
9 min drive
StudioRes
124 rooms
12 min drive

Leasing Team

Leasing Team

Richard Wiles, Senior Director of Leasing
Richard Wiles serves as the Senior Director of Leasing at Branch Properties, where he oversees leasing strategies for the company's retail portfolio. He is responsible for maintaining a high level of occupancy in properties currently managed by Branch through the negotiation of new deals and renewals. Richard has been with Branch’s leasing team since 2015, joining after he graduated from Auburn University with Bachelor of Science degree in Business Administration.
Sarabeth Bauer, Director of Marketing & Leasing
Sarabeth Bauer joined Branch in 2020 and serves as the Director of Marketing & Leasing. In her role, she oversees the firm’s marketing and leasing strategy across a robust portfolio of high-performing retail properties located throughout the Southeast. Sarabeth plays a key role in tenant curation, deal structuring, and positioning properties for long-term success. She has extensive experience in identifying market opportunities, negotiating lease terms, and cultivating strong relationships with national, regional, and local tenants. Sarabeth combines market expertise with creative vision to drive performance across her projects. Sarabeth is a proud graduate of the University of Florida, earning both a Masters of Science in Real Estate and Bachelor's of Science in Business Administration - Marketing. Outside of work, Sarabeth is actively involved in CREW (Commercial Real Estate Women) Atlanta.
  • Listing ID: 40960142

  • Date on Market: 2025-04-04

  • Last Updated:

  • Address: Rockfish Rd, Fayetteville, NC 28306

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