Greg Frick
Partner, HFO Investment Real Estate
Portland, OR 97214
Build Your Legacy with HFO
Phone (503) 241-5541
Build Your Legacy with HFO
Property Types
Land, Multifamily
Markets
Portland, Seattle/Puget Sound, Bremerton/Silverdale, Olympia, Spokane, Yakima
Languages
English
Bio
Greg Frick is a Founding Partner of HFO Investment Real Estate and one of the Pacific Northwest’s leading multifamily investment sales advisors, specializing exclusively in apartment building sales throughout Oregon and Southwest Washington since 1992. With more than three decades of experience in multifamily real estate brokerage, Greg advises private investors, institutional owners, developers, family offices, and lenders on the acquisition and disposition of apartment communities across the region.
Over the course of his career, Greg has been involved in the sale of more than 42,000 apartment units and over $6.2 billion in multifamily transactions throughout the Pacific Northwest. He is widely recognized for his deep market knowledge, underwriting expertise, direct communication style, and long standing relationships within the apartment investment industry. His transaction experience ranges from smaller private client assets to large institutional portfolio sales, with a focus on helping clients navigate changing market cycles, capital markets, operational challenges, and long term investment strategies.
As one of the founding partners of HFO, Greg helped build the firm into the leading multifamily brokerage company in Oregon and Southwest Washington. HFO has ranked #1 in apartment transaction volume in the region since 2010 and is recognized for its specialized multifamily focus, proprietary market intelligence, institutional quality marketing platform, and collaborative advisory approach. The firm is known throughout the industry for its detailed underwriting analysis, apartment market research, and long standing relationships with both local and national multifamily investors.
Greg is an active voice within the multifamily housing industry and frequently speaks on apartment market trends, multifamily investment strategy, housing policy, rent control, development pipelines, capital markets, and the Portland multifamily market. He previously served on the board of Multifamily NW and remains active on the organization’s Apartment Report Committee and Government and Legislative Affairs Committees. He also serves on the board of More Housing Now! and is a frequent guest lecturer at the Portland State University Center for Real Estate.
In addition to his brokerage business, Greg is widely followed for his market commentary and educational content focused on the Pacific Northwest multifamily housing market. He is a regular contributor to investor panels, industry conferences, apartment owner events, and HFO’s Multifamily MarketWatch series, where he discusses apartment valuations, transaction activity, rent growth trends, development economics, supply constraints, and multifamily investment opportunities throughout Oregon and Southwest Washington. His insights are frequently sought out by apartment owners, real estate investors, lenders, developers, and media outlets looking for perspective on the evolving multifamily real estate landscape.
Known for combining real time market intelligence with practical transaction experience, Greg works closely with clients on apartment valuations, pricing strategy, underwriting analysis, property positioning, negotiation strategy, and long term investment planning. His ability to interpret market trends and provide candid, data driven advice has made him a trusted advisor to multifamily property owners and investors throughout the Pacific Northwest.
Greg graduated from Portland State University with a Bachelor of Science degree in Finance and is licensed in both Oregon and Washington.
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