Laurel Paula

Laurel Paula

Realtor®, Sellstate Priority Realty

Cape Coral, FL 33904

Phone (404) 944-2035

Director of Sales & Finance and Licensed Realtor® specializing in residential, commercial, and land sales with finance-driven strategy.
Specialties
Investment Sales Broker
Property Types
Office, Retail, Specialty, Health Care
Markets
Southwest Florida
Languages
English
Bio
Laurel Paula, REALTOR® Director of Sales and Finance | Commercial Real Estate | Investment & Development Specialist I am a licensed Florida Realtor® specializing in commercial real estate, investment properties, vacant land, and development opportunities throughout Southwest Florida, including Cape Coral, Fort Myers, North Fort Myers, and Lehigh Acres. My focus is on value-add commercial properties, medical office space, mixed-use developments, and land for development, working closely with investors, developers, and business owners seeking strong ROI, cash flow, and long-term appreciation. I provide strategic guidance on acquisitions, dispositions, site selection, and redevelopment opportunities. With a background as a Director of Sales and Finance, I bring over a decade of experience in financial analysis, underwriting, credit management, and business operations. I evaluate every asset from an investment perspective—focusing on cap rate, net operating income (NOI), income-producing properties, and risk mitigation—to ensure my clients make informed, data-driven decisions. I have hands-on experience in commercial development, construction planning, budgeting, and repositioning assets, allowing me to guide clients through due diligence, zoning considerations, entitlement potential, and project execution. My expertise includes identifying off-market opportunities, distressed assets, redevelopment sites, and build-to-suit properties. My approach is results-driven, analytical, and transaction-focused, with an emphasis on maximizing property value, increasing investor returns, and structuring deals efficiently. I utilize targeted marketing strategies across LoopNet, CoStar, MLS, and digital platforms to position listings for maximum exposure to qualified buyers and commercial investors. I specialize in: Commercial property sales and leasing Investment real estate and income-producing assets Vacant land and development sites Medical office and professional buildings Mixed-use and redevelopment opportunities 1031 exchange properties and investment strategies Serving Southwest Florida, I leverage local market knowledge, financial expertise, and development insight to deliver strategic real estate solutions for investors and property owners.
Education
20+ years in commercial banking and finance. BS in Business Management (minors in Computer Science & Chemistry) from Lees-McRae College, plus master’s coursework in International Economics. Licensed Realtor® and Notary Professional.
Affiliations
  • NAR - National Association of Realtors
  • Certified Financial Specialist
  • Notary Public
  • REALTOR® Emeritus