Mark Kufka
Assistant Vice President- Market Research and Tech, Peterson Companies, LC
Fairfax, VA 22030
Directs and leads market research and data analytics for all asset classes and divisions; manages leasing and asset management technology
Phone (301) 203-4163
Directs and leads market research and data analytics for all asset classes and divisions; manages leasing and asset management technology
Specialties
Investment Sales Broker
Property Types
Industrial, Office, Retail, Specialty, Multifamily
Markets
Washington, DC
Languages
English
Bio
Mr. Kufka, a results-oriented, senior level, real estate executive in the shopping center industry since 1989, leads and delivers first-class, client-focused market research services to asset management, commercial office, finance, industrial, marketing, residential, retail, and self-storage divisions. A trusted subject matter expert, he is highly analytical, resourceful, and committed to attention to detail using the most current technology. Employing refined qualitative/quantitative skills, he distills data into digestible terms to guide critical thinking, rational decision-making, and to lift competitive awareness.
Mr. Kufka, who started his career in retail-dining-entertainment leasing, is adept at project design, repositioning assets, merchandising strategy, cross-departmental collaboration, and execution of short/long-term leasing goals. A seasoned negotiator, he seeks and secures win-win solutions that sustain/grow relationships while simplifying the experience for all parties.
While leasing, in addition to using industry best practices, managing brokers/consultants, and simultaneously leading several project teams, his ability to handcraft merchandising strategies, tailored for specific project and community needs, paved the way to long-term market distinction, asset stability, value, and profitability. He originated new business development, while at The Rouse Company, across Canada, Europe and the United States resulting in new store openings with Bali Studio, Claire of Denmark, Daytimer, Happy Heidemann, Monari, PB Pages by Barnes & Noble, Sunny Choi, and Zara's first mall stores in North America.
Using refined skills and experience with business analytics and market research-based methodologies, leads and directs company-wide market research services for asset management, commercial office, finance, industrial, marketing, residential, retail and self-storage divisions on both operating and development properties. Data-based guidance supports critical thinking and influences decision making while raising competitive advantage in the marketplace. Oversight includes coordinating third party resources engaged to capture consumer insights, customer surveys, opt-in online surveys and focus groups; directly undertake mobile/geo-fencing and geosocial market research initiatives aimed to identify trends and deliver real-time, data-driven insights. Primary responsibilities include gathering relevant data, competitive/location intelligence, filtering and applying findings, packaging discoveries and presenting understandable recommendations. Supports retail leasing effort with data-driven storylines, educates prospective tenants using relatable data, and contributes specific data used to achieve corporate and asset level marketing objectives including property and consumer programming. Non-retail counsel includes site selection market research for industrial and self-storage divisions. Market research tools include ArcGIS/Esri, Placer.ai, Radius+, Spatial.ai and Zartico.
As the lead vetting, implementing, and managing cutting-edge leasing technology and asset management tools, administers desktop and online platforms, collaborates with IT and finance departments including deal and lease tracking systems and portfolio analytics. Develops team competency, establishes use protocols, methods and procedures, compliance stewardship and ensures company data is available timely, accurately, and reliably for use by stakeholders in decision-making processes. Leasing technology and asset management tools include Datex, RetailSphere and VTS.
Companies having benefited from sustained excellence, responsiveness, and wisdom of counsel include Continental Retail Development, Harvey Lindsay, Lerner Enterprises, Madison Marquette, Peterson Companies, The Rouse Company, Sundance Square Management, and as an advisor to CIGNA, Northwestern Mutual, Starwood Capital Group, and UBS.
Education
Affiliations
