Rebecca Smith
Marketing & Business Development Director, WPM Real Estate Management
Owings Mills, MD 21117
Phone (443) 796-7400
Property Types
Multifamily
Markets
Baltimore
Languages
English
Bio
Rebecca Smith is Marketing & Business Development Director for WPM’s Multifamily Real Estate Division. She is responsible for helping client communities grow their brands through strategic leasing and marketing initiatives. Her work helps WPM deliver service excellence and consistent levels of engagement with clients, residents and employees across WPM’s multifamily portfolio. She also serves as part of WPM’s predevelopment consulting team, helping clients understand the competitive environment and resident demographics as well as market rates and desirability of certain amenities within specific markets.
Rebecca joined WPM in 2015 as a Leasing Specialist. She continued to take on more responsibility, serving as a Multi-Site Leasing Manager, Regional Leasing and Marketing Coordinator, Property Manager, and Senior Leasing Manger for New Developments, before being promoted to her current role as Marketing & Business Development Director for the division. She also serves on WPM’s Marketing and Training Committee and its Recruitment Committee.
Rebecca earned her Certified Apartment Leasing Professional (CALP) designation from the National Apartment Association (NAA) and is an active member of both the Virginia Apartment Management Association (VAMA) and the Maryland Multi Housing Association (MMHA). She is a frequent guest speaker for industry events and outlets, including NAA’s Apartmentalize Conference, Modern Multifamily Podcast, and Multifamily Leadership. She also participates in Entratavators, an Entrata software user and innovation group for property managers. Rebecca earned her BA in Communication Arts and Environmental Studies from Salisbury University. She is also a member of the Charles Street Development Executive Board, supporting economic development in downtown Baltimore.
Education
