Shel Buhler
Vice President Food and Beverage, Viceroy Hotel Management, LLC
West Hollywood, CA 90069
Shel Buhler is the Vice President Food and Beverage at Viceroy Hotels and Resorts.
Phone (323) 930-3700
Shel Buhler is the Vice President Food and Beverage at Viceroy Hotels and Resorts.
Property Types
Hospitality
Bio
With nearly two decades of experience spanning brand development, multi-outlet operations, and premium spirits marketing, Shel Buhler brings a dynamic approach to food and beverage. Before joining Viceroy, she served as Head of Brand Strategy & Communications for Aparium Hotels, where she helped grow the company to over a dozen award-winning hotels and 25+ independently branded restaurants and bars nationwide. Her earlier roles at Thompson Hotels, Joie de Vivre, Destination Hotels, and Alila shaped her strategic understanding of culinary experience as a brand-defining pillar. A Cornell University Executive Master of Management in Hospitality candidate, Buhler’s philosophy centers on meaningful connection and hospitality as a form of cultural storytelling.
Education
