Sherry Serio

Sherry Serio

Senior Vice President, Sales & Marketing, Crescent Hotels & Resorts

Fairfax, VA 22030

Phone (703) 424-6544

Property Types
Hospitality
Bio
Sherry most recently oversaw the commercial team efforts of 29 hotels with CSM corporation, where she led the redevelopment of the Marketing, revenue, and sales efforts to better serve the hotels within the portfolio. Before CSM, she worked for Aimbridge/Interstate for seven years, starting as a Vice President of Sales and working her way up to SR Vice President of Sales and Marketing, at the time, overseeing new builds and transitions as well as a full region of hotels. She oversaw the Aimbridge trophy assets such as South Seas Island Resorts and The Diplomat Hollywood, She is an accomplished sales and marketing professional with deep experience in independents, resorts, new builds, and branded hotels. Sherry lives in Florida with her husband and two sons, all of which are firefighters!
Education
University of Maryland Baltimore County, King's College