Victor Cruz
Senior VP of Business Development & Transitions, Sandpiper Hospitality
Richmond, VA 23226
Phone (804) 775-2200
Property Types
Hospitality
Bio
Victor Cruz joined Sandpiper in 2016, bringing a broad range of hospitality revenue knowledge to the organization. His previous experience includes Winegardner & Hammons, Shaner Hotels, Highgate Hotels, Interstate Hotels & Resorts, Sage Hospitality and The Prococcianti Group. In 2011 and 2012, he was named Marriott’s Revenue Leader of the Year for the Eastern Region. His brand experience also includes Hilton, Starwood, IHG and WoodSpring brands.
In Victor’s first year with the company, Sandpiper was recognized with the Highest RevPAR Award for all the management companies in the WoodSpring Suites brand, a feat no doubt due to Victor’s leadership and capability.
Victor focuses on maximizing revenue, profits and market share penetration through aggressive yield management strategies and tactics. His genuine likeability and smarts have earned high marks for Sandpiper, as he gives GMs and owners the “A-Ha!” moment that result in increased revenue AND profit. Those are the type of results that make for happier investors, associates and guests.
Education
