In 1945, Melvin and Lucile Baer founded Baer's Home Outfitters in South Bend, Indiana, based on one simple concept: offer customers famous brands that they can trust, quality craftsmanship and lasting designs at tremendous discounts. It was there, under their parents' loving guidance, where Jimmie, Allan and Bobby were taught the retail furniture industry at every level. While the family-owned company continued to prosper in Indiana, the Baer's Florida vision started, when Bobby moved to Florida in 1968 and opened the Dania store. The elder Baers and the rest of the family eventually settled in South Florida and moved the business along with them. Today, Jerry Baer is CEO and Bobby Baer is President along with the third and fourth generations in key positions throughout the company. The family runs a furniture dynasty that now has incredible showrooms and warehouses locations across Florida.