Bedrock is a full-service commercial real estate firm founded in 2011 by Dan Gilbert, the founder of Rocket Mortgage. Operating as the real estate division of Rock Ventures, Bedrock focuses on urban revitalization through strategic property acquisition, development, leasing, financing, and property management across Detroit and Cleveland. The company's business model centers on acquiring historic and underutilized assets in downtown cores, then repositioning them through adaptive reuse and new construction. Bedrock operates across multiple asset classes, including office, retail, residential, hospitality, parking, data centers, and industrial properties. The firm has concentrated its holdings in Detroit's central business district, where it functions as the largest private property owner, and Cleveland's downtown, particularly around Tower City Center and the Cuyahoga Riverfront. By 2026, Bedrock had invested or allocated $7.5 billion in development across both markets. The company owns 140 buildings totaling approximately 21 million square feet, with a tenant base exceeding 330 office and retail occupants. Bedrock's strategy emphasizes long-term value creation through historic preservation, mixed-use development, and public-private partnerships that align with municipal economic development goals. Major initiatives include the Hudson's Detroit redevelopment, which will house General Motors' world headquarters beginning in 2025, the seven-year restoration of the Book Tower, and the master-planned Cuyahoga Riverfront development in Cleveland.