BusinessFlare began in 2013 after Kevin Crowder established the brand following work in economic development and government affairs. The company focuses on advisory services for cities and economic development organizations, with work centered on market research, public-private partnerships, redevelopment strategy, regulatory efficiency, and implementation support. BusinessFlare also operates in real estate brokerage, data-driven site selection, publishing, and aerial services, tying those offerings to community revitalization and place-based analysis. Official materials describe an approach built around investment drivers, business climate themes, community connections, economic development values, opportunities, and implementation, with projects across municipal and private-sector redevelopment work.