Coldwell Banker began in 1906 when founders Colbert Coldwell and Benjamin Banker started the company after San Francisco's earthquake. The firm grew through strategic mergers and name changes over decades. By the 1970s, it expanded nationally through acquisitions. The company pioneered real estate franchising in 1982 and now maintains a presence in numerous countries. Coldwell Banker provides residential and commercial brokerage services, property management, and luxury home sales through its Global Luxury program. The brand emphasizes professional training and technology for its agents.