RE/MAX Holdings, Inc. is one of the world’s leading franchisors of real estate brokerage services. The company’s strategy focuses on recruiting and retaining agents while expanding its franchise network. Franchisees operate under the RE/MAX brand, which has maintained the top market share in the U.S. and Canada since 1999, measured by total residential transaction sides completed by its agents. The RE/MAX brand also holds the highest level of unaided brand awareness in both countries, as reported by a 2013 MMR Strategy Group survey. Its iconic red, white, and blue hot air balloon remains one of the most recognized real estate logos globally.