Created in 2006 as a division of Country Air Properties, Inc., Platinum Properties was to fill a void that existed in Lake County. Headed by broker Phil Smoley, Platinum Properties specializes in distinctive, high end properties. "Traditional and discount brokers fill a need when it comes to first-time buyers, fixers, and lower end homes, but fine homes of distinction and the buyers who can afford them require a different approach," Smoley believes. "Today, no Lake County real estate firm fills this need better than Platinum Properties." Lake County is growing and so is the need for a real estate company that understands marketing, service and selling unique properties. A "Platinum Property" requires a different expertise in developing specialized marketing programs to reach affluent buyers.