Can a name really tell you anything about a company? We think so. We chose ours carefully. We wanted it to represent exactly what we offer and why companies choose us. Forte is an interesting word. It’s defined as a person’s expertise or something at which they excel – their unique skill. It’s also the strongest part of a sword or foil blade, like the type used in fencing. Strength. Expertise. Skill. Our clients tell us that’s what they look for in a real estate expert. They want a reliable partner that’s skilled at reducing risk and removing uncertainty. They want someone who’s an expert on the real estate market and at maximizing their leverage. And they want someone who’s a tough negotiator on their behalf (that’s where the fencing analogy comes in). Some people call a forte a “core competency.” We just think of it as our job. And we like the way it sounds. It’s much better than “Core Competency Commercial Real Estate.”