Hertz Investment Group was founded in 1977 by Judah Hertz as a family-held real estate investment firm. Initially focused on undervalued assets in Manhattan’s SoHo district, the company expanded into South Miami Beach before pivoting to institutional-quality office properties in the 1990s. This strategic shift began with acquisitions in downtown Los Angeles and later extended to major U.S. cities, positioning Hertz as a key player in the Class A office market. Today, the firm owns office space across 23 cities in 17 states, emphasizing high-rise, landmark properties in central business districts (CBDs) of secondary and emerging markets. Its portfolio primarily consists of Class A office buildings, with recent diversification into multifamily assets in markets like Austin, Texas. The company targets properties priced below replacement cost, typically with strong occupancy and strategic locations, leveraging its expertise in repositioning and leasing to enhance value.