JBL Asset Management is a privately held commercial real estate firm that acquires, manages, and develops retail shopping centers across the eastern United States. Founded in 2005 by Jacob Khotoveli, the Hollywood, Florida-based company operates a portfolio of approximately 4.7 million square feet. The firm targets value-add neighborhood and power retail centers with occupancy levels between 50% and 80% at acquisition, focusing on properties with embedded upside potential through aggressive leasing and operational improvements. JBL pursues acquisitions ranging from $15 million to $40 million in major metropolitan statistical areas, with portfolio concentrations in Florida, Texas, and Georgia. The company invests private capital on behalf of itself and its investment partners, maintaining a fully integrated platform that handles acquisitions, asset management, leasing, and development in-house. South Florida represents JBL's largest market exposure with seven shopping centers in Miami-Dade, Broward, and Palm Beach counties. In Greater Houston, the firm owns six retail centers following its 2026 acquisition of Montgomery Plaza in Conroe. Georgia holdings include multiple centers in the Savannah and Atlanta metropolitan areas. JBL's tenant mix emphasizes necessity-based and service-oriented retailers resistant to e-commerce disruption, including fitness centers, grocers, off-price retailers, entertainment venues, and quick-service restaurants.