At Keller Williams Integrity First Realty, they believe that companies should function as a family. They place such an importance on this that they have designed a culture that fosters this. This approach guides them every day in how they conduct their business. Mo Anderson defines the culture of Keller Williams Integrity First Realty as “living the mission, vision, values, beliefs, and perspectives"? of Keller Williams Realty. Their beliefs are the rules they live by and they dictate how they work together and will treat each other.