To serve the San Francisco Bay Area area and our profession by providing the highest quality real estate service possible in every aspect of our work; to exemplify the highest standards of professional ethics and integrity and to respect and cooperate fully with our fellow Realtors. We will deliver this service through highly trained agents and staff, all with a keen sense for our customer's best interests. We will attract and retain the highest quality sales associates in the market place in order to provide our clients with excellent service in the San Francisco Bay Area.