CrossFit, LLC is a privately held fitness company headquartered in Prescott, Arizona. Founded in 2000, CrossFit pioneered a high-intensity training methodology based on constantly varied functional movements performed at high intensity. The company licenses its brand to more than 14,000 affiliate gyms worldwide and provides educational programs for trainers through its multi-level certification system. CrossFit also organizes international competitions, including the CrossFit Games, which crown the “Fittest on Earth.” In 2020, CrossFit was acquired by Berkshire Partners, a private equity firm, to support global expansion and digital initiatives. The company emphasizes community-driven fitness and offers resources for nutrition, health coaching, and adaptive training. CrossFit has grown into one of the most recognized names in functional fitness, serving millions of participants across 158 countries.