RE/MAX was founded in 1973 in Denver, Colorado, by Dave Liniger and Gail Main Liniger, and it built its model around an agent-centric real estate franchise system. The company franchises real estate brokerages under the RE/MAX brand, mortgage brokerages in the United States under the Motto Mortgage brand, and loan processing services through wemlo. RE/MAX maintains a broad global presence through a large network of agents and offices across many countries and territories, with a business focused on residential real estate services and adjacent mortgage-related offerings.