Real operates as a cloud-based residential real estate brokerage platform established in 2014. The company developed a proprietary technology platform called reZEN that provides agents tools for transaction management and client interaction. Real's business model focuses on agent empowerment through revenue sharing and advanced technology. They serve a growing network of agents across the US and Canada, differentiating themselves from traditional brokerages with their tech-driven approach. The company offers integrated mortgage and title services alongside its brokerage operations, continually expanding through technology investments.