In 2013, REEF's founders embarked on a mission to transform parking lots. As they fulfilled that promise, they recognized an opportunity to enhance spaces of all kinds. In 2019, the company rebranded to REEF, aiming to build ecosystems that bring consumers closer to the goods, services, and experiences they need, precisely when they need them. Today, REEF is one of the leading operators of parking real estate, logistics hubs, and multi-brand kitchens globally. Its Proximity Network spans over 8,000 locations in more than 50 cities across North America, Europe, and the Middle East, employing 18,000 people. REEF has harnessed the Power of Proximity to support brand growth, create jobs, and boost productivity and efficiency in communities worldwide. Together, they are connecting the world to neighborhoods, making local places the ones people love to be.