RE/MAX Holdings, Inc. is one of the world’s leading franchisors of real estate brokerage services. The company’s core business strategy focuses on recruiting and retaining top-performing agents while expanding through the sale of franchises. Operating under the globally recognized RE/MAX brand, the company's franchisees have maintained the number one market share in the U.S. and Canada since 1999, as measured by total residential transaction sides completed by RE/MAX agents. Known for its high level of unaided brand awareness—according to a 2013 MMR Strategy Group survey—the RE/MAX name, along with its iconic red, white, and blue hot air balloon logo, is among the most recognizable symbols in the real estate industry worldwide.