RE/MAX began in 1973 as a real estate business founded by Dave and Gail Liniger in Denver, Colorado. The company built its model around independent agents and franchise-owned brokerages, later expanding into a broad global network of real estate offices. RE/MAX focuses on residential and commercial real estate franchising, brokerage support, and agent training, along with tools and resources for buying, selling, and renting property. The business also includes marketing support and professional development programs designed for brokerages and agents operating in a wide range of real estate markets.