RE/MAX began in 1973 when Dave Liniger and Gail Main created a new real estate concept letting agents keep all commissions. The company grew rapidly through franchising and now operates in over 110 countries. RE/MAX Holdings expanded into mortgage services with Motto Mortgage in 2016. The Florida branches provide residential and commercial brokerage across multiple regions. The network connects local agents with global brand resources while maintaining independent ownership structures. RE/MAX emphasizes agent training and technology platforms to support client transactions.