River Oaks Properties is a privately held commercial real estate developer and owner founded in 1959 by Gerald Rubin and headquartered in El Paso, Texas. The firm operates as a vertically integrated platform specializing in the acquisition, development, and long-term ownership of retail shopping centers, with a portfolio exceeding 190 properties and more than 6 million square feet. The company maintains an in-house structure across construction, accounting, property management, and leasing, allowing operational control throughout the asset lifecycle. Over the past decade, River Oaks has concentrated its investment activity on ground-up power centers and grocery-anchored retail assets in high-traffic corridors. Following dispositions of nine El Paso shopping centers to MIMCO in June 2025, the firm retains over 100 properties totaling more than 5 million square feet in its home market. El Paso represents the majority of portfolio concentration by property count and square footage, creating geographic exposure to West Texas economic conditions and cross-border trade dynamics. Since 2022, River Oaks has expanded into South Florida through three acquisitions totaling $80 million, targeting luxury and grocery-anchored retail in Delray Beach, Miami Beach, and Miami's Design District. The South Florida strategy includes tenants such as Rimowa and Birkenstock under long-term triple-net leases. Day-to-day operations are managed by President Adam Frank, while founder Gerald Rubin serves as Executive Chairman.