They take their fiduciary duty very seriously and put this above anything and everything else. Their client's trust in them is of utmost importance. They want their techniques and technology to be the best. They make sure that it is; not just in the money they spend, but in the time they take to learn what will help their sellers sell their homes and their buyers buy at a great price. They reach out to the best in their industry for advice and they are not so arrogant to think there isn't much to learn from others. They spend more money than the average brokerage making sure their websites are constantly up to date and that their marketing is the best and most recent on the market. They constantly improve themselves by watching, reading, and observing the best and by investing in continuing education classes in subjects that matter to their clients and their business.