Urban Genesis, founded in 2013 and headquartered in Houston, Texas, is a privately held real estate investment and development firm specializing in urban-infill multifamily housing and, more recently, light industrial assets. The company operates a vertically integrated platform encompassing acquisitions, development, construction, and property management. Its multifamily strategy targets the “missing middle” renter segment through three primary product lines: Highline (market-rate urban apartments), COOP (mixed-income communities often structured via Public Facility Corporation partnerships), and Oasis (build-for-rent housing). Additionally, the Victory series focuses on value-add acquisitions of Class B/C assets, while the industrial platform aggregates shallow-bay properties in dense, transit-accessible submarkets. Urban Genesis’ portfolio is concentrated in Texas’ major metros: Houston, Austin, Dallas-Fort Worth, and San Antonio, which together account for 100% of its active pipeline. The company’s recent expansion into small-bay industrial assets in Houston reflects a diversification strategy aimed at stabilizing cash flows. While the multifamily platform serves thousands of residents, Urban Genesis remains privately owned, led by founder and CEO Matt Shafiezadeh, and has grown to manage a portfolio exceeding $1.4 billion in assets under management.