Vallarta Supermarkets began in 1985 when the Gonzalez family opened Carnicería Vallarta, a small market in Van Nuys, CA, focused on traditional Mexican cuts of meat. Built on a foundation of hard work and dedication to customer service, Vallarta has grown into a vibrant supermarket chain featuring juice and aguas frescas bars, tortillerías, cevicherías, and more. Every store reflects the founding values of customer service, commitment, integrity, respect, humility, and teamwork. Vallarta Supermarkets welcomes individuals who share these values and enjoy providing fresh, quality foods in a festive, fast-paced environment.