HomeTowne Studios Winston-Salem - University 7910 N Point Blvd 134 Pièce Hôtel Winston-Salem, NC 27106 À vendre

Lodging Partners is pleased to offer for sale the HomeTowne Studios Winston-Salem – University Parkway, a 134-room extended stay hotel located in one of North Carolina’s most dynamic regional hubs. This property is available individually or as part of a three-property HomeTowne Studios portfolio, which also includes assets in Raleigh–Durham, NC and Spartanburg, SC, offering investors scale, geographic diversification, and immediate exposure to the resilient extended stay segment.
Strategic Location in the Piedmont Triad
The hotel is positioned in the Piedmont Triad region, a key economic engine of North Carolina anchored by Winston-Salem, Greensboro, and High Point. With a population of more than 1.7 million and a strong foundation in healthcare, higher education, manufacturing, and logistics, the Triad continues to attract business growth and in-migration, fueling demand for extended stay lodging. The property benefits from excellent access along University Parkway, one of Winston-Salem’s busiest commercial corridors, and is within minutes of Wake Forest University, downtown Winston-Salem, and US-52/I-40.
Extended Stay Product Offering
The property features 134 studio-style guestrooms, each equipped with a full kitchenette (refrigerator, microwave, stovetop, sink, and dining area). This design appeals directly to long-term guests such as healthcare professionals, university affiliates, traveling project teams, and budget-conscious business travelers. The extended stay format provides a resilient operating model, delivering consistent occupancy even during slower economic cycles.
Value-Add Opportunity
As part of a larger portfolio sale, the property has been under absentee institutional ownership. This creates a significant opportunity for a new owner to reposition the hotel through hands-on management, revenue optimization, improved expense controls, and strategic capital improvements. With strong fundamentals in place, the property is poised for meaningful performance gains under active ownership.
Flexible Branding Options
Properties may be delivered unbranded and free of franchise obligations at minimal cost, allowing for independent operation, repositioning, or rebranding. Alternatively, it may be affiliated with Red Roof, which offers a low-cost change-of-ownership PIP and reduced franchise fees during the ramp-up period. The property is also approved for conversion to Suburban Studios, potentially qualifying for key money incentives and five years of franchise fee relief, which can enhance returns and reduce upfront capital requirements.
Compelling Investment Thesis
• Acquisition at a significant discount to replacement cost
• Prime location with immediate access to major healthcare, education, and business demand generators
• Extended stay format designed to capture resilient, long-term lodging demand
• Multiple franchise options, including low-cost entry under Red Roof or conversion to Suburban Studios with key money support
• Strong value-add potential from operational focus and capital improvements
Robust Economic and Institutional Drivers
Winston-Salem’s diversified economy provides multiple demand generators for extended stay accommodations, including:
• Wake Forest University and Wake Forest Baptist Medical Center (one of the largest hospitals in NC, 16,000+ employees)
• Atrium Health Wake Forest Baptist School of Medicine, part of Atrium Health’s major investment in the region
• Novant Health (a top regional healthcare provider)
• Hanesbrands Inc. (global headquarters in Winston-Salem)
• Reynolds American / RJ Reynolds Tobacco
• Expanding advanced manufacturing and biotech sectors supported by the Innovation Quarter, a growing research and technology district
• Proximity to Greensboro’s Inland Port and multiple logistics hubs serving regional and national supply chains
With a stable institutional base, strong healthcare and education anchors, and an expanding innovation economy, Winston-Salem provides a diverse and sustainable foundation for extended stay demand.
In summary, the HomeTowne Studios Winston-Salem – University Parkway represents a compelling opportunity to acquire a well-located extended stay hotel in the growing Piedmont Triad market, at an attractive basis, with multiple value-creation pathways for investors.