Bio
Inspiring change and challenging the status quo...
Leading with the Customer...
Infectious passion...
Leveraging Big Data to develop actionable insights...
Consistently exceeding goals...
Brand marketing professional with 20+ years of B2B and B2C experience spanning clients, industries and marketing disciplines: Industrial, CPG, technology, apparel, associations and pro bono including Caterpillar, Grainger, Kellogg School of Management, Procter & Gamble, Wrigley, 3M and Levi Strauss.
Specialties: Brand positioning and activation, customer insight development, marketing strategy, new product positioning, distribution channel programs, digital media integration, communication planning, and advertising agency leadership.
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