Rogers Land for Sale - East Rogers
INVESTMENT OVERVIEW
This 2-acre corner parcel at 2120 S. 30th Street represents a rare convergence of immediate utility and long-term development upside in one of Northwest Arkansas’s most actively transforming corridors. The property carries a current T2 zoning designation with a Future Land Use Map classification of Urban Neighborhood (U-NH) under Rogers’ 2024 Unified Development Code — the city’s stated direction for this corridor toward higher-intensity, mixed-use, walkable redevelopment.
An existing 2,780 SF home (3 bed / 2.5 bath, multiple living areas, mature trees, private setting) provides immediate income potential as a primary residence or high-end rental while a buyer holds or plans the site. The dual street frontage on a corner lot — directly along the planned 30th Street pass-through — gives this parcel the visibility, accessibility, and flexibility that development sites of this scale rarely offer at this price point.
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ZONING & FUTURE LAND USE
Current Zoning: T2 (Residential)
Future Land Use Designation: U-NH — Urban Neighborhood (Rogers 2024 UDC)
In July 2024, Rogers City Council adopted a new Unified Development Code (UDC) replacing use-based zoning with a progressive form-based code. Under this framework, the U-NH (Urban Neighborhood) future land use designation aligns with the T4.2 zoning district — a high-intensity district where compatible nonresidential uses within walking distance of homes are encouraged, potentially permitting development ranging from single-family homes to mixed-use buildings up to 4 stories, subject to rezoning and city approval.
A rezoning application from T2 toward higher-intensity use would be supported by the city’s own Future Land Use Map designation of U-NH on this corridor. Under the 2024 UDC, compliant development projects may qualify for fast-track administrative approval, which can compress developer timelines and reduce entitlement risk. Buyers are encouraged to conduct independent due diligence with the City of Rogers Community Development Department to confirm zoning, future land use designation, and rezoning pathway for this specific parcel.
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PROPERTY HIGHLIGHTS
• 2.0-acre corner parcel with dual street frontage
• Current zoning T2 | Future Land Use: U-NH (Urban Neighborhood) per Rogers 2024 UDC
• 30th Street planned pass-through runs directly adjacent
• Existing 2,780 SF home — 3 bedrooms, 2.5 bathrooms, multiple living areas
• Inground pool, outbuildings, mature trees and private setting — character and curb appeal
• City water available nearby
• Gently sloped, usable terrain — favorable for multiple project types
• Located within the Pinnacle Hills Entertainment District
• High visibility corner position with future street connectivity planned
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SURROUNDING DEVELOPMENT CATALYSTS
THE PLAZA AT PINNACLE HILLS — Under Construction
$110M | 304 Luxury Apartments | 18,000 SF Retail
Flagship mixed-use development anchored by a relocated Ruth’s Chris Steakhouse — three times its current size with a rooftop and event space for 500 guests. The most significant near-term catalyst for surrounding land values.
DUAL LUXURY HOTELS — Incoming
Hotel Avail by Hilton (168 rooms) | Hotel Vin by Marriott Autograph Collection (120 rooms)
Two flagship hotels serving the Rogers Convention Center and Pinnacle Hills corridor. Hotel Avail slated for 2025; Hotel Vin expected 2027.
WARREN PARK — Under Development
200-Acre Traditional Neighborhood Development
A walkable, mixed-use community between Pleasant Grove Road and Pinnacle Hills Pkwy featuring diverse housing types, retail, and public gathering spaces — consistent with the density and walkability the U-NH designation envisions for this corridor.
BELLVIEW ENTERTAINMENT DISTRICT — Active Now
Rogers’ established open-air entertainment district at Pinnacle Hills Promenade is already driving sustained foot traffic, retail spending, and evening activity in the immediate corridor.
OZARK UNITED FC STADIUM & ENTERTAINMENT DISTRICT — Planned
$250M–$350M | 36 Acres | W. Perry Rd & S. Bellview Rd
A professional soccer club pursuing a 5,000-seat stadium and full mixed-use entertainment district. Site acquired, financing being finalized. A potential long-term catalyst for the south Pinnacle Hills corridor, subject to project completion.
30TH STREET PLANNED PASS-THROUGH — Future Infrastructure
The city’s planned 30th Street pass-through runs directly adjacent to this property. As this infrastructure materializes, traffic counts, visibility, and corridor land values are expected to increase.
FORTUNE 500 CORPORATE CORRIDOR
Kellogg’s, General Mills, Coca-Cola, PepsiCo, Bayer, Mattel, and Hormel all maintain offices in the Pinnacle Hills area. Employee housing and amenity demand along this corridor is sustained and growing.
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IDEAL BUYER PROFILES
DEVELOPER — A 2-acre corner site with dual frontage and a U-NH future land use designation in one of NWA’s most active growth corridors. Buyers should independently verify the rezoning pathway and development potential with the City of Rogers prior to purchase.
INVESTOR / LAND BANKER — Buy at current pricing, collect rental income from the existing home, and hold while surrounding development activity influences land value over time.
OWNER-OPERATOR — Live in or operate from the existing 2,780 SF home while evaluating future development options. Genuinely livable with mature trees, privacy, and a strong location near Pinnacle Hills amenities.
1031 EXCHANGE BUYER — A well-located land parcel with immediate rental income potential and a future land use designation supporting higher-intensity development. Buyers should confirm suitability with their qualified intermediary and legal counsel.
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ADDITIONAL INFORMATION
Investment brief, Rogers Future Land Use Map reference, and development catalyst map available upon request. Private showings and investor briefings available by appointment.
IMPORTANT: Current zoning is T2. U-NH is a Future Land Use designation under Rogers’ 2024 Unified Development Code and does not represent a current entitlement or guarantee of rezoning approval. Any rezoning or development is subject to review and approval by the City of Rogers. All surrounding development project details are sourced from public records and press releases as of 2025–2026 and are subject to change. Buyers are strongly encouraged to conduct independent due diligence including direct verification with the City of Rogers Community Development Department at 479-621-1186. Information deemed reliable but not guaranteed.
