Franklin Land for Sale - SW Outlying Milwaukee
Exceptional Development Opportunity – 13 Acres on Rawson Avenue, Franklin, WI
5732 W Rawson Avenue offers a rare combination of visibility, access, and natural features in one of Franklin’s most active growth corridors. This ±13.0-acre property delivers strategic frontage along Rawson Avenue, just minutes from Ballpark Commons, Franklin Field, and the future City Center/Town Square. With its location, size, and unique land composition, this parcel presents an excellent opportunity for investors, developers, or end users looking for a balance of buildable space and preserved natural resources.
Property Highlights
Lot Size: ±566,374 sq. ft. / 13.0 acres
Frontage: Prominent Rawson Avenue visibility and access
Floodplain/FEMA Mapping on file.
Natural Features: Includes ±0.61 acres of delineated wetlands and ±0.81 acres of mature woodland. A drainageway bisects the property, enhancing natural character.
Survey on File.
FEMA Mapping & Floodplain Evaluation by The Sigma Group (2024) on File.
Preliminary Natural Resource Protection Plan (NRPP) by Heartland Ecological Group (2021) on File.
Plat of Survey dated February 2022
The property’s natural features create both an environmental buffer and opportunities for creative site planning. Wetlands and woodlands along the western and northern edges of the parcel provide privacy, natural screening, and ecological value while still leaving significant usable acreage.
Strategic Location
Direct Rawson Avenue frontage with excellent visibility and traffic counts.
Minutes from I-94, offering regional connectivity to Milwaukee, Racine, and Chicago markets.
Proximity to Mitchell International Airport (MKE), supporting logistics, travel, and commerce.
Surrounded by strong demographics, with an average household income of approximately $89,900 in the surrounding trade area.
Significant due diligence has been completed by the current ownership, reducing uncertainty for prospective buyers. Reports included with the sale provide valuable clarity on:
Floodplain boundaries and FEMA requirements
Preliminary wetland delineation and woodland mapping
City of Franklin zoning overlays and development standards
Easements, utilities, and access considerations
Investment Appeal:
This property is well-positioned for buyers seeking a versatile site that blends development potential with conservation attributes. Whether the vision is for commercial, industrial support uses, institutional facilities, or a mixed-use plan that incorporates open space, 5732 W Rawson Avenue provides a foundation for long-term value creation.
5732 W Rawson Avenue stands out as one of Franklin’s most unique land offerings — combining visibility, accessibility, and a balance of buildable and preserved land. It is ready for a buyer with the vision to capitalize on both its development potential and its natural amenities.
