Jacksonville Hospitality for Sale
OFFERING OVERVIEW:
Offered for sale is the Clarion Pointe Jacksonville Near Camp Lejeune, a Choice Hotels affiliated property located in Jacksonville, NC. The hotel is strategically positioned along N. Marine Boulevard (27,000 AADT - 2024) near U.S. Highway 17 (28,000 AADT - 2024) and minutes from Marine Corps Base Camp Lejeune, one of the largest Marine Corps installations in the United States. The interior-corridor property benefits from strong visibility, convenient regional access, and proximity to numerous military, healthcare, and commercial demand generators that support consistent year-round lodging demand. The property is well-positioned to capitalize on the stable and diversified lodging demand generated by the Jacksonville market. The nearby military presence creates recurring occupancy from active-duty personnel, military families, contractors, government travelers, and defense-related vendors. As a recently modernized Clarion Pointe concept under the Choice Hotels International platform, the hotel offers an efficient select-service operating model with contemporary design and broad consumer recognition. The property, formerly a Hampton Inn, was closed for two years and has since transitioned to a Clarion Pointe. Currently, the property has not yet reached stabilization under its new brand. Revenue is currently impacted both by the ongoing stabilization process and by management challenges that need to be addressed.
PROPERTY OVERVIEW:
The property underwent an extensive reconstruction between 2020 and 2022, following a prior fire event, resulting in a substantially rebuilt hotel. Totaling approximately $2MM, including a substantial repositioning into the Clarion Pointe brand under Choice Hotels International, completed renovations include:
• Increased Dining Area by 20%
• New Breakfast Furniture
• Enlarged Lobby Area by 50%
• New Market Place
• New Marble Floor Tiles in Lobby
• New Sprinkler Heads in Lobby/Breakfast Area
• 2 New C/I Kiosks
• New Fire Alarm Equipment
• Elevator Upgrades
• Architectural Drawings
• New Hallway Carpet
• New Hallway Paint
• New Hallway Ceiling Tiles and Light Fixtures
• New Water Heaters
• Guest Bathroom Upgrades: New Pocket Doors, Faucets, Sinks, Tile, Lighted Mirrors, Toilets, Outlets, Shower Heads and Faucets
• Guest Room Upgrades: New Carpet, Tiles, Furniture, 50” TVs, Micro/Fridge Units, Paint, Rollershades, AC Units, Beds and Metal Frames, Smoke Alarms and Sounders
• Swimming Pool Upgrades: New Floor Paint, New Motor Pump & Electrical System, New Pool Furniture, Pool Cover, ADA Lift
A change-of-ownership Property Improvement Plan (PIP) is estimated to cost approximately $50,000+/-, though this figure is only a preliminary estimate. *The actual PIP requirements must be verified directly with Choice Hotels, as they are determined solely at the franchisor’s discretion and may vary in both scope and cost. This includes, without limitation, any franchisor requirements related to a change of ownership. The Recipient is solely responsible for independently verifying all such matters. All information is deemed reliable but not guaranteed, and DSH Hotel Advisors has not inspected the property; no representations are made regarding the asset’s physical condition or the accuracy of financials or documents.
MARKET OVERVIEW:
The hotel is located within the Jacksonville, North Carolina Metropolitan Statistical Area in Onslow County, a market anchored by military and government related economic activity. Marine Corps Base Camp Lejeune and Marine Corps Air Station New River collectively support tens of thousands of active-duty personnel, civilian employees, military families, retirees, and contractors throughout the region. Camp Lejeune alone encompasses approximately 156,000 acres and contributes billions annually in economic impact through payroll, defense contracts, training operations, and support services. Additional major demand generators include Naval Medical Center Camp Lejeune, Onslow Memorial Hospital, Coastal Carolina Community College, and the surrounding retail and commercial corridors along Western Boulevard and Highway 17. The combination of military, healthcare, government, and contractor demand provides a stable foundation for long-term hotel performance within one of North Carolina’s most consistent lodging markets.
Property Highlights:
• Clarion Pointe Jacksonville Near Camp Lejeune, A Choice Hotel
• 115 Rooms | 4 Stories | Interior Corridor
• Year Built - 1985
• Fully Renovated (Completed in 2022)
• Amenities Include: Outdoor Pool, Fitness Center, Free Airport Shuttle, Elevator(s), Guest Laundry, Business Center, Dining Area, Marketplace
Location Highlights:
• 0.8 Miles to Coastal Carolina Community College
• 1.2 Miles to Jacksonville Commons Recreation Complex
• 1.7 Miles to Onslow Memorial Hospital
• 4.2 Miles to Camp Lejeune Marine Corp Base
• 6.7 Miles to Naval Medical Center Camp Lejeune
• 16.9 Miles to Albert J. Ellis Airport
• 19.4 Miles to Hammocks Beach State Park
• 26.3 Miles to Crystal Coast
• 26.7 Miles to Emerald Isle
• 28.9 Miles to North Topsail Beach
• 29.3 Miles to Topsail Island
• 62.9 Miles to Wilmington International Airport - ILM
Financial Highlights:
• List Price of $6,750,000
• YE 2025 NOI / Cap Rate: $393,604 NOI / 5.83% Cap Rate
• YE 2025 Room Revenue / RRM: $1,425,101 Room Revenue / 4.74x RRM
• YE 2025 ADR / RevPAR / OCC: $82.37ADR / $33.85 RevPAR / 41.10% OCC
• Year 1 Projected NOI / Projected Cap Rate $420,048 Projected NOI / 6.22% Projected Cap Rate
• Year 1 Projected Room Revenue / RRM: $1,520,846 Projected Room Revenue / 4.44x Projected RRM
