Marshfield Hospitality for Sale
Turnkey Motel Investment in the Heart of Wisconsin's Medical Hub
After 30 years of successful ownership, the our family is retiring and offering the Park Motel — a well-loved, well-run 20-room motel at 1806 Central Avenue, Marshfield, WI. This is a rare chance to acquire a stable, established hospitality asset from owners who built it right and took care of it.
20-room motel at 1806 Central Avenue, Marshfield, WI — home to the Marshfield Clinic Health System, one of the largest private multi-specialty clinics in the country with over 11,000 employees. Steady, year-round demand from medical travelers, contractors, and visitors that keeps this market insulated from seasonal swings.
The property: Single-story, 20 guest rooms in the Choice Hotels reservation system (instant booking infrastructure, day one), plus a 3-bedroom on-site apartment — perfect for an owner-operator or on-site staff. Priced at $998,000 fee simple — land, building, FF&E, all included.
What's been done for you: New roof completed 2024. Building reroofed in 2018. Individual PTAC units. Municipal water and sewer. Current ownership has operated since 1996 — stable, well-maintained, not a distressed asset.
The market: Marshfield punches above its weight. Anchored by a major medical employer, strong manufacturing base (Grassland Dairy, Masonite, Roehl Transport, and more), and growing tourism — Jurustic Park, Wildwood Park & Zoo, the World's Largest Round Barn.
The opportunity: Offered unencumbered by management. Financials (P&L + taxes) available upon request. Owner motivated.
Contact Bob or Tara Mehta — (715) 207-5010 or tmehta15@gmail.com.
