Flatonia Hospitality for Sale
INVESTMENT HIGHLIGHTS:
Attractive Cap Rate: The hotel is attractively priced at a Cap Rate of 10.3 percent, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential.
Prime Central Texas Location: Conveniently situated off Interstate 10 between San Antonio and Houston, approximately 71 miles southeast of Austin, near the northern boundary of the Eagle Ford Shale, and with proximity to several oilfield service companies, trucking operations, and logistics hubs.
Modern, Well-Maintained Asset: Built in 2015 with 51 guest rooms across three stories, offering outdoor pool, fitness center, and business facilities on a 1.611-acre lot.
Strong Brand Affiliation: Backed by Best Western Plus, a globally recognized upper midscale brand with a proven loyalty base and reliable operational performance.
INVESTMENT OVERVIEW:
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Best Western Plus Flatonia Inn (‘Hotel’ or ‘Property’) located at 310 B East Hwy I-10 Frontage Rd, just off Interstate 10 in Flatonia, Texas. This Best Western Hotels & Resorts-affiliated Hotel is offered at $4,750,000 or $93,137 per key.
Situated along one of Central Texas’ most traveled corridors between San Antonio and Houston, the Best Western Plus Flatonia Inn was constructed in 2015 on a 1.611-acre parcel. Common area features include an outdoor swimming pool with hot tub, fitness center, business center, and a meeting space that accommodate up to 40 people.
The Hotel exterior repainting was completed in 2025, along with the replacement of in-room televisions, beds, and pool furniture. Additional upgrades scheduled for 2025–2026 include the installation of new guestroom lighting, bathroom mirrors, and light fixtures. In 2026, ownership plans to replace the breakfast area tabletops, update the lobby with new sofa seating and decorative carpeting, and install new corridor and stairway carpeting on the second and third floors. Looking ahead to 2027, the property is slated for furniture and flooring replacements throughout. The hotel is attractively priced at a Cap Rate of 10.3 percent, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential.
Strategically positioned near the northern boundary of the Eagle Ford Shale, the Hotel offers proximity to numerous oilfield service companies, trucking operations, and logistics hubs. Within 30 miles of the Hotel, top companies include BYK Industries, Guadalupe Valley Electric, Third Coast Midstream, Warrior Supply Incorporated, and Pro Field Services Incorporated. As a result, the Hotel is ideally positioned to capitalize on the region’s consistent lodging demand generated by its mixed business base, strong economic drivers, and long-term activity within the Eagle Ford Shale corridor.
