Brookfield Hospitality for Sale - Brookfield/New Berlin
Marcus & Millichap is pleased to present the exclusive offering of the Holiday Inn Brookfield Milwaukee, a 128-room, six-story, IHG Hotels & Resorts-branded hotel located at 1005 S. Moorland Road in Brookfield, Wisconsin. Ideally located near Interstate 94—with an average annual daily traffic (AADT) of around 133,000 vehicles—the property benefits from excellent accessibility. This well-appointed IHG-branded property offers a full suite of amenities designed to appeal to both business and leisure travelers. Highlights include an on- site IHOP restaurant, bar, pool, hot tub, fitness center, business center, and versatile meeting and event space—all situated in a high-demand submarket. The property also has an Avis Rental Car desk onsite - providing additional monthly rental income.
The property features an attached office building with leasable space, offering a strong opportunity for the new owner to generate additional rental income and boost overall returns. Current tenants include nationally recognized brands such as IHOP and Budget Rental Car, with additional space still available for lease. Supporting its long-term value, a comprehensive Property Improvement Plan (PIP) was completed in 2023/2024, and roof replacements were carried out in 2017 and again between 2022 and 2024—demonstrating a consistent commitment to maintenance and high operational standards.
In the trailing twelve months of March, revenue per available room (RevPAR) for upper midscale hotels in the Milwaukee West & South submarket increased by 8.5 percent. During the same trailing twelve-month period ending in March, the hotel’s RevPAR increased by 8.7 percent year-over-year.
Strategic Transportation Infrastructure: A Key Advantage: Brookfield, Wisconsin offers exceptional transportation access, making it a strategic location for business and commerce. Interstate 94 (I-94) runs directly through the city, providing direct, high-capacity connectivity to downtown Milwaukee, Madison, and other major regional markets. The city is also well-positioned near two airports: Milwaukee Mitchell International Airport (MKE), just 17.2 miles away, with commercial service to over 30 destinations, and Capitol Airport (02C), a general aviation facility located 8 miles from Brookfield. Located only 11 miles west of Milwaukee, Brookfield combines accessibility with proximity to a major urban center.
Concentration of Major Corporations and Employers: Driving Consistent Business Travel: Brookfield serves as a significant employment hub within the Milwaukee Metropolitan Statistical Area (MSA), home to the headquarters and major operations of several prominent corporations. The recent expansion of Milwaukee Tool’s (7.1 miles) headquarters in Brookfield, which added hundreds of new jobs, highlights the area’s strong and growing corporate presence. This economic vitality is further supported by companies like Hydrite Chemical Co. (2.8 miles) which maintains its headquarters in Brookfield and plays a key role in the regional industrial sector. RSP Inc. (6.1 miles), another major employer headquartered near central Brookfield, contributes to the area’s strength in advanced manufacturing. Although Fiserv relocated its global headquarters to downtown Milwaukee in 2024, its former Brookfield campus—10.7 miles away—continues to tie the company to the region.
Institutional Anchors Supporting Year-Round Occupancy: The property is strategically located near several prominent educational and healthcare institutions. Nearby universities include the University of Wisconsin–Milwaukee (15.6 miles), Marquette University (10.4 miles), and Herzing University’s Brookfield campus (1.3 miles), all of which contribute to the area’s academic and professional landscape. The city is also in close proximity to major medical centers, including Froedtert Hospital (5.5 miles) and Ascension SE Wisconsin Hospital – Elmbrook (5.4 miles), further enhancing Brookfield’s position within a well-established educational and healthcare corridor.
Experience the Best of Milwaukee Attractions and Brookfield’s Vibrant Lifestyle: Brookfield offers the perfect balance of suburban comfort and easy access to Milwaukee’s top cultural and recreational destinations—making it an ideal base for leisure and business travelers alike. Just a short drive away, American Family Field (7.4 miles) hosts Major League Baseball games and events as the home of the Milwaukee Brewers. Fiserv Forum (11.2 miles) is a hub for NBA action with the Milwaukee Bucks, as well as concerts and family entertainment. Art lovers can explore the striking Milwaukee Art Museum (11.9 miles), while families enjoy hands-on fun and over 2,000 animals at the Milwaukee County Zoo (4.9 miles).
For those interested in American history and culture, the Harley-Davidson Museum (10.9 miles) offers a deep dive into the legacy of this legendary motorcycle brand.
Brookfield itself is rich with amenities. Outdoor enthusiasts can relax and explore Fox Brook Park (6.6 miles), known for hiking trails, a swimming beach, and picnic areas. Golfers will appreciate the well-kept 18-hole Brookfield Golf Course (0.5 miles), ideal for casual or competitive play. Brookfield Square Regional Mall (1.0 miles) remains a key shopping destination, while The Corners of Brookfield (4.2 miles) offers a modern blend of retail, dining, and entertainment in a walkable, open-air setting.
For meetings and events, the Brookfield Conference Center (0.8 miles) provides 54,000 square feet of flexible, state-of-the-art space—ideal for conventions, weddings, and corporate gatherings.
Strategic Economic Development Initiatives: Cultivating a Strong Business Environment: Brookfield demonstrates a proactive approach to economic growth through targeted development initiatives. The recent completion of the Poplar Creek Town Center (4.1 miles), a significant mixed-use project incorporating residential, retail, office spaces, and a hotel, underscores the city’s commitment to creating a vibrant and economically diverse environment. Furthermore, Brookfield’s Economic Development Program actively works to attract and retain businesses through various incentives, including low-interest loan funds and tax increment financing. This commitment to fostering a strong business climate signals a positive trajectory for commercial activity and the associated demand for hotel accommodations.
BROKER OF RECORD
Todd Lindblom
Wisconsin
P: (262) 364-1964
Lic #: 56163-90
